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Blog Category: Internet Marketing

2017 Digital Marketing Outlook

It’s no secret that digital marketing has changed the way businesses around the globe reach their customers. Gone are the regional direct mail flyers. Here, instead, are email messages, social media posts, SMS, and instant messaging. As diverse as the field of digital marketing is, the one constant is that everything is always changing. To […]

Blog Category: Internet Marketing | Comments Off on 2017 Digital Marketing Outlook

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Email Marketing Remains Versatile and Profitable

Videos, social media, content curation, and other sophisticated marketing approaches may get a lot of press, but there’s a tried-and-true method of online marketing that remains one of the most effective. Email marketing has a median ROI of 122 percent according to a 2016 study by the Direct Marketing Association, making it a core strategy […]

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Enhance Your Business With Behavior-based Marketing

Behavioral marketing targets consumers based on their behavior through various websites and applications. Behavioral marketers target consumers by serving ads to segments of consumers that are predefined based on the organizations goals and objectives, as well as previously determined key performance indicators (KPIs). Behavioral marketing makes use of web analytics, cookies, computer applications, search history […]

Blog Category: Internet Marketing Tools | Comments Off on Enhance Your Business With Behavior-based Marketing

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6 Email Marketing Tips for Small Businesses

Communicating with your potential customers and current customers through email is essential. In fact, MarketingSherpa found that 72% of U.S. adults prefer companies to communicate with them through email, as opposed to 48% postal mail, 34% television advertising, 31% print media, and 19% text messaging. In addition, The DMA found email has the highest conversion […]

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Five Facts You Didn’t Know About PPC

Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]

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Don't Forget The Title

Don’t Forget The Title

When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]

Blog Category: Internet Marketing Landing Pages | Organic SEO | Search Engine Optimization | SEO | SEO Blogs | SEO Writing | Comments Off on Don’t Forget The Title

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4 Reasons Call-Only Ads Should Be Part of Your PPC Campaign

Back in February, Google introduced a new ad format for mobile that uses a call-only campaign. It’s simple, useful, and depending on your demographic can be a big part of your PPC campaign. Below is an example of a call-only ad. Here’s why: Conspicuous Call Button Your ad will show up on a person’s phone. […]

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What You Need to Know About Google “Buy” Buttons

The Internet is buzzing this week thanks to an article published by The Wall Street Journal claiming that we could be seeing “Buy” buttons on certain mobile search ads in as little as a few weeks. This is big news as it takes Google from simply the resource that leads the customer to the merchant […]

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“Near Me” Searches Are a Big Google Trend

Thanks in large part to smart phones, immediacy of information is something we’ve come to expect as a society. If we want to know a piece of information, we expect to know it within minutes. As a result of that, it is becoming increasingly frequent that we wait to make decisions on where to go […]

Blog Category: Organic SEO | Pay Per Click - PPC | Search Engine Optimization | SEO | SEO Local | SEO Mobile Search | Comments Off on “Near Me” Searches Are a Big Google Trend

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Google Plans to Launch Doorway Page Penalty

In an attempt to stop site creators from using doorway pages to rank for certain keywords, Google announced they will be releasing an adjusted ranking algorithm that will penalize sites that they suspect of using doorway pages. Google has updated what they consider to be doorway pages, citing examples including: “Having multiple domain names or […]

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