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Blog Category: Pay Per Click – PPC

Five Facts You Didn’t Know About PPC

Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]

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4 Reasons Call-Only Ads Should Be Part of Your PPC Campaign

Back in February, Google introduced a new ad format for mobile that uses a call-only campaign. It’s simple, useful, and depending on your demographic can be a big part of your PPC campaign. Below is an example of a call-only ad. Here’s why: Conspicuous Call Button Your ad will show up on a person’s phone. […]

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“Near Me” Searches Are a Big Google Trend

Thanks in large part to smart phones, immediacy of information is something we’ve come to expect as a society. If we want to know a piece of information, we expect to know it within minutes. As a result of that, it is becoming increasingly frequent that we wait to make decisions on where to go […]

Blog Category: Organic SEO | Pay Per Click - PPC | Search Engine Optimization | SEO | SEO Local | SEO Mobile Search | Comments Off on “Near Me” Searches Are a Big Google Trend

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7 Questions You Need to Ask Before Your Landing Page Goes Live

When it comes to PPC marketing, sending visitors to a landing page is often far more effective than taking them to the home page of your site. This is because the home page needs to be general. It must cater to every single potential client and it needs to encompass all of your services or […]

Blog Category: Internet Marketing | Internet Marketing Landing Pages | Pay Per Click - PPC | Comments Off on 7 Questions You Need to Ask Before Your Landing Page Goes Live

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What 2015 is Bringing to the World of PPC: 2 trends you should be a part of

We’re already nearing the third month of 2015 and the PPC trends of the year are here and ready to be heard. We know that pay-per-click advertising is the keystone of any successful Internet marketing campaign. With more consumers’ lives being intricately connected to their electronic devices, it’s more important than ever to utilize that. […]

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