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Conversion Optimization: Improving Your Website and Your Business

Conversion OptimizationWebsite conversion optimization refers to a method of using analytics and other user feedback to help improve the performance of any given website. A conversion means that a visitor on your site has taken the action you wish them to take. You can use conversion metrics to improve the success of your website and your business. Optimization turns passive browsers through the website into valuable conversions.

What is Conversion Optimization?

Fundamentally, conversation optimization refers to figuring out what your site visitors are looking for and giving them that content. With conversion optimization, you get to evaluate your website’s sales funnel and identify ways to improve your website and receive more people sign ups for your service or product.

Moreover, conversion optimization helps you turn website traffic into leads or sales more efficiently by offering different forms depending on what Key Performance Indicators you are trying to improve. Sometimes it might mean placing your call to action on a heavy traffic page or removing complicated, time-consuming steps that can prevent conversion from taking place.

Why is optimizing website conversions important?

  • A high conversion rate translates to better returns on investment.
  • Converting a higher percentage of your visitors is more cost effective when compared to attracting new visitors to your website.
  • Your website visitors have a limited attention span, and optimization defends you against that. Optimization helps them find what they are looking for before they get tired and move on.

Optimizing your site is all about getting your ideal customer rather than converting every visitor. It aims at finding people that love your service or product, as well as those who will help your marketing efforts by sharing the word about you. Overall, the higher your conversion rate, the more you increase your market share.

Hire the Experts

At Web Solutions of America, we know how to improve the performance of your website through conversion optimization. If you aren’t receiving the traffic or conversion you need, let the Orlando conversion experts help. Call us today for a free consultation at 407-636-4233.