If you own your own business in 2014 there is a pretty good chance that you have a website for that business. However there is also a pretty good chance that you have a hard time ranking on the first page of Google’s search results without a proper SEO strategy.
If you have any desire to expand your business and presence on the web, you practically have to implement SEO. It is nearly impossible to rank a site (even with a small amount of competition) without SEO. Unfortunately SEO does not produce immediate results, but if you follow through you’ll reap the benefits in the long run. If you need something quick with the opportunity to make a sale today, a PPC campaign is recommended while you build up your SEO.
What You Need to Know about SEO
Many business owners don’t know the first thing about SEO so allow us to give you a quick rundown of what it’s all about. The first thing you need to know is SEO is ever-changing. Google is continuously adjusting the algorithms that dictate rankings. However a proper SEO strategy should bring some stability to your rankings.
So what should you expect from a quality SEO team? Without getting too technical you should expect to see keyword research, on-site optimization, link building, content development, and pay-per-click advertising if you wish to allocate a budget for it. You should also expect to see results. SEO does not happen overnight, but in a period of about 6 months you should definitely see an increase in traffic, rankings and hopefully sales.
We could write numerous articles on each of these subjects, but for the sake of this article we’ll just leave them be for now. The bottom line is that most internet searchers don’t scroll beyond the second page in search results. Google has become extremely efficient at delivering results that a user is searching for and that’s why you need SEO in order to rank. Without it you’ll always be several clicks or pages away from your competitors.
If you’re unsure about whether SEO can help your business and boost your presence on the web, give us a call and we’ll help you determine if SEO would be a valuable investment for your business.