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Email Marketing Remains Versatile and Profitable

Videos, social media, content curation, and other sophisticated marketing approaches may get a lot of press, but there’s a tried-and-true method of online marketing that remains one of the most effective. Email marketing has a median ROI of 122 percent according to a 2016 study by the Direct Marketing Association, making it a core strategy for countless B2B and B2C organizations.

Email Marketing Revamped

The days of just firing off mass emails to your client base and hoping for the best are gone. Today’s email businesses like Web Solutions of America, employ savvier, more intelligent methods of boosting customer retention and engagement. Unless you possess the relevant knowledge and experience in-house, it might be prudent to partner with a service that’s dedicated to crafting and sending appealing marketing emails. Web Solutions of America can help you with:

  • Mobile compatibility so that viewers can access your emails wherever they happen to be
  • Personalized targeting of messages and campaigns through the analysis of big data
  • Creation of content, headlines and CTAs that entice readers to actually convert
  • Design and layout arrangements that highlight your brand without being distracting

Gauging Success

In order to maximize your marketing investment, it’s important to receive information on how well your efforts are progressing. Through the use of automated tools, it’s possible for you to track relevant metrics and implement refinements to your email projects whenever appropriate. This means you won’t be flying blind but rather steering a course that will see you more easily achieve your goals.

Don’t Fall Behind

Email is second only to organic search for getting new customers, and it’s a cost-effective way of interacting with your existing clientele too. Let Web Solutions of America help you harness the power of email marketing to launch your enterprise to a new plateau of revenues. Call us today at 407-636-4233 to speak with one of our professionals.