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Google Freshness Update: Algorithm Change Affects 35% of Searches

Google announced today a new search algorithm update that will help increase the freshness in the search results. This “freshness algorithm” change will impact roughly 35% of all search results and is expected to give the surfer more up-to-date relevant results.

If a search is made for [football scores] you would probably want the most recent scores of the football games that just happened, not from games that are a few years old. This new algorithm change is designed to give you the most up to date results, without having to specify 2011 or the actual date the event took place.

To better clarify what content will be affected in the update, Google gives us these varying degrees of freshness.

  • Recent events or hot topics
  • Regularly recurring events
  • Frequent updates

How will Google’s freshness update affect your website’s previous rankings?

If your industry or website content fits the list of the 3 varying degrees of freshness you might see a change in your rankings. For website’s that do not have trending topics or frequent product updates, don’t expect to see too much of a change.

Seeing decreased ranks or loss of traffic?

Our SEO team at WSOA loves new algorithm updates but sometimes for others it can lead to a disaster in your online strategy. If you have noticed a drop in your rankings or a decline in traffic to your website please contact us to see how we can help.

By: +Adam Lang