In a Google+ post last night from Pierre Far, a Google Trends Analyst, it was announced that the search engine is currently releasing an updated version of its Panda algorithm. It is being called a “slow rollout” that began earlier in the week and will continue updating into next week.
Depending on your location it is being reported that the update will affect anywhere from 3 to 5 percent of search queries. The last update to Panda, released in May earlier this year, was labeled a major update and affected roughly 7.5 percent of search queries.
Far said, “Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”
This news comes just two weeks after we announced Google has intentions of updating its Penguin algorithm before the year is over. While Penguin targets link spam, Panda targets sites with low quality content.
As with any algorithm update from Google, some sites will rise in rankings and others will fall. If you’ve previously been hit by a Panda algorithm and have made an effort to recover, there is a chance that you might see some increases in both traffic and rankings. However if you have “thin” or low quality content according to Google’s standards, naturally you’ll see a decline in traffic.