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Google Stays Busy with Possible Penguin Update

We reported a couple weeks ago that Google was planning on releasing an update to its Penguin algorithm before 2014 is over and it appears that update may come as early as next week. News of the update was announced by Gary Illyes, a Webmaster Trends Analyst and Search Quality Engineer at Google.

Rumors are swirling that the upcoming Penguin update isn’t just a refresh but rather a significant re-write of the algorithm. It has taken Google nearly a year to get it right, but they wanted to update the algorithm so that it makes both webmasters and users happy.

As you know the Penguin algorithm targets link spam and sites that blatantly attempt to manipulate Google search results. Sites that were penalized after the last Penguin update but have since removed bad links from their site may see a recovery and an increase in traffic. However Google has disclosed that any links that were disavowed in the last two weeks may not have been submitted in time for this Penguin update.

Fortunately there is good news for sites that are still trying to remove bad links as Google says the new algorithm is designed to run more frequently and webmasters will have more opportunities to see results from their recovery efforts. Other algorithms such as Panda run on a monthly basis and Google hopes to do the same with Penguin.

If Google runs into any issues during their testing phase we may not see the update go live next week, but we’ll make sure to keep you informed on the latest news.