In the last two months Google has released updates to two algorithms: Panda and Penguin. Panda was announced on September 25 and Penguin began rolling out on October 17. If you’ve noticed a drop in traffic over the course of the last six weeks or so, there is a good chance that either Panda or Penguin is responsible.
The easiest way to determine which update caused the drop in traffic is to take a look back at analytics and figure out which day traffic fell. If it was around September 25 then it was obviously Panda. Penguin would be responsible for a drop in traffic around October 17.
One of the first things you can do to combat a penalty from Google is send them a reconsideration request (usually after you have made changes to satisfy Google). If it’s a Panda issue then you probably need to take a good look at your content. If the penalty came after a Penguin update you should check your backlink profile for spammy links.
Site owners affected by Panda have a couple of options. They can either rewrite all of their low quality content or create an entirely new site on a separate domain. If Penguin is the culprit, webmasters have to identify spammy backlinks and remove them. Whether this is done by contacting websites and asking them to remove each link or through Google’s own disavow tool, it’s going to take some time.
Here at Web Solutions we often receive calls from site owners asking for help following a Google algorithm update. We’re more than happy to help and recommend the best course of action towards recovery, but it’s important that client expectations are realistic. Full recovery may take as long as six months or more and in some cases a site may never recover.
If you think your site has been hit by a Google penalty following a recent algorithm update, contact us at 407-998-5593 and we’ll help you develop a recovery plan.