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What You Need to Know About Google “Buy” Buttons

The Internet is buzzing this week thanks to an article published by The Wall Street Journal claiming that we could be seeing “Buy” buttons on certain mobile search ads in as little as a few weeks. This is big news as it takes Google from simply the resource that leads the customer to the merchant […]

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5 Content Marketing Tips for “Less Exciting” Industries

“I’d love to write engaging content for my business, but my field isn’t very exciting.” Hold it right there. There are interesting things to write about in all fields. Fact. The problem is not the industry; the problem is you can’t come up with any creative ideas off the top of your head. We can […]

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“Near Me” Searches Are a Big Google Trend

Thanks in large part to smart phones, immediacy of information is something we’ve come to expect as a society. If we want to know a piece of information, we expect to know it within minutes. As a result of that, it is becoming increasingly frequent that we wait to make decisions on where to go […]

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6 Pearls of Wisdom for Creating the Absolute Best Content

I think we know by now that having quality content on your site is a hugely significant piece of your successful SEO pie. It can be hard, though. Between your home page, landing pages, ‘About Us’ pages, and all the little random snippets of text, your site is full of your voice. You’re trying to […]

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Google Plans to Launch Doorway Page Penalty

In an attempt to stop site creators from using doorway pages to rank for certain keywords, Google announced they will be releasing an adjusted ranking algorithm that will penalize sites that they suspect of using doorway pages. Google has updated what they consider to be doorway pages, citing examples including: “Having multiple domain names or […]

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The Best Way to Use Blogging and Boost Local SEO

Businesses are working harder than ever to boost their local visibility, and rightly so. So how does one make their business local-friendly online? Content, content, content. As we’ve recently seen several times over in all aspects of SEO (Search Engine Optimization), content is paramount for increasing local prominence. Blogs are an easy way to boost […]

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7 Questions You Need to Ask Before Your Landing Page Goes Live

When it comes to PPC marketing, sending visitors to a landing page is often far more effective than taking them to the home page of your site. This is because the home page needs to be general. It must cater to every single potential client and it needs to encompass all of your services or […]

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What 2015 is Bringing to the World of PPC: 2 trends you should be a part of

We’re already nearing the third month of 2015 and the PPC trends of the year are here and ready to be heard. We know that pay-per-click advertising is the keystone of any successful Internet marketing campaign. With more consumers’ lives being intricately connected to their electronic devices, it’s more important than ever to utilize that. […]

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How Fast is Your Website? It Matters to Google!

Site speed is playing and ever-increasing role in how well your website ranks on search engines like Google. With mobile web browsing taking popularity over desktops daily, people expect every site to load in less than a few seconds. Google has been penalizing slow websites and moving fast sites to the top. As a SEO […]

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Your Local SEO In 2015

When it comes to local SEO, focus on the big picture rather than small. As each year passes by local SEO becomes increasingly more complicated. Local SEO can seem like a puzzle at times. Instead of just focusing in on one piece sometimes it is better to take a step back and look at the […]

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