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4 Tips for Effective Responsive Web Design

With the rapid succession of marketing technology, such as responsive web design and automation, the last thing you want is to be left behind. Your company’s online presence is crucial to brand awareness, marketing, and sales. A proper website to represent the company and promote or sell a product can make or break most organizations. […]

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SEO: What You Need to Know

Watch the traffic on a brand new website, and you’ll likely pass out from boredom in between visitors. So, how do sites that are big today grow their traffic from 0 to the thousands, or even hundreds of thousands, of unique visitors per day? Search Engine Optimization (SEO) is a marketing practice that helps grow […]

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Tips and Tricks to Effectively Use Hashtags

Hashtags are a popular term in the social media marketing space. They are defined as a keyword phrase with a pound sign (#) in front of it and no spaces. Marketers and users alike use hashtags to tie discussions around a topic into one stream. Although they can simply be conversational and join like-minded people […]

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2017 Digital Marketing Outlook

It’s no secret that digital marketing has changed the way businesses around the globe reach their customers. Gone are the regional direct mail flyers. Here, instead, are email messages, social media posts, SMS, and instant messaging. As diverse as the field of digital marketing is, the one constant is that everything is always changing. To […]

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Email Marketing Remains Versatile and Profitable

Videos, social media, content curation, and other sophisticated marketing approaches may get a lot of press, but there’s a tried-and-true method of online marketing that remains one of the most effective. Email marketing has a median ROI of 122 percent according to a 2016 study by the Direct Marketing Association, making it a core strategy […]

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Conversion Optimization: Improving Your Website and Your Business

Website conversion optimization refers to a method of using analytics and other user feedback to help improve the performance of any given website. A conversion means that a visitor on your site has taken the action you wish them to take. You can use conversion metrics to improve the success of your website and your […]

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Social Media Required For Modern Business Success

Advertising and consumer relations have changed dramatically over the past decade. A rise in the popularity of social media amongst consumers and businesses has improved their relations. Companies who use these platforms spread their brand awareness to a broader audience who fit the business’ targeted demographic for precise results. Businesses who use social media to […]

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Enhance Your Business With Behavior-based Marketing

Behavioral marketing targets consumers based on their behavior through various websites and applications. Behavioral marketers target consumers by serving ads to segments of consumers that are predefined based on the organizations goals and objectives, as well as previously determined key performance indicators (KPIs). Behavioral marketing makes use of web analytics, cookies, computer applications, search history […]

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6 Email Marketing Tips for Small Businesses

Communicating with your potential customers and current customers through email is essential. In fact, MarketingSherpa found that 72% of U.S. adults prefer companies to communicate with them through email, as opposed to 48% postal mail, 34% television advertising, 31% print media, and 19% text messaging. In addition, The DMA found email has the highest conversion […]

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4 Reasons Hiring a Professional Web Designer is Better for Your Business

Are you questioning whether you need to hire a professional web designer? Consider that in 2015, web sales totaled $341.7 billion for the year. This proves if you want to have a successful business in today’s market, you need to have an impressive online presence. Depending on what your business entails, your website may be […]

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