Google Freshness Update: Algorithm Change Affects 35% of Searches
Google announced today a new search algorithm update that will help increase the freshness in the search results. This “freshness algorithm” change will impact roughly 35% of all search results and is expected to give the surfer more up-to-date relevant results. If a search is made for [football scores] you would probably want the most recent scores of the football games that just happened, not from games that are a few years old. This new algorithm change is designed to give you [...]
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6 Questions to Ask Yourself When Designing a Website
When designing a website it’s always a good idea to understand your business’s demographic as well as new website design trends. To help with this do some research on your customers and see what they like as well as what your competition is doing in website design. After finding some information on your target demographic jot down some questions that will help you stay on target when designing the website. Keep these questions in the back of your mind at all times, [...]
Posted in SEO, Social Media, Web Development, Web Site Design Leave a comment
Underscores or Dashes for URLs?
Question: What is better to use, underscores or dashes for URLs? Example: Dash: http://www.wsoaonline.com/web-development Underscore: http://www.wsoaonline.com/web_development Answer: Dashes Why: As explained by Matt Cutts in the Google Webmaster Help YouTube video, dashes in the URLs are used to separate two words whereas underscores combine both words into one. In SEO terms this means that when using a dash to separate words in your URL, Google will index all of these terms individually. When using an underscore Google will only index your combination [...]
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Are Footer Links Better for SEO than Paragraph Links?
Question: Are footer links better for SEO than paragraph links? Answer: No Why: Back in the day the flow of PageRank was spread “evenly” across the links on a web page. No matter where a link was placed on a page, such as in the paragraph or in the footer, each link received the same amount of link juice. However, this does not apply anymore today. Today’s algorithm change from Google adds emphasis to where the link is actually placed upon the [...]
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Why You Should Rank for Long Tail Keywords
On April 28 to roughly May 30th of 2010, Webmaster’s world announced a new algorithmic change code named “Mayday”. This quality change, which is one of over 400 that Google releases per year, was implemented to make long tail search queries more relevant to the surfer. A long tail search is a search that contains more direct keywords than say someone just searching for “football uniforms” and instead would be something more like a search containing the words “Nike men’s football uniforms”. When a [...]
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25 Creative Ways to Build Fans on Facebook
Starting a Facebook Page from scratch for your brand or business can be a tricky ordeal at first. Just like creating a website or blog it can take months before you start building a fan base and presence within Facebook. Here are some tips and tricks on and off page that you can do to get a head start with your Facebook campaign: On Page: Create a custom URL for your page that fans can remember Post regularly with exciting information Ask [...]
Posted in Social Media, Social Media Facebook, Social Media Marketing, Social Media Word of Mouth Marketing 2 Comments
Does selling the same product on multiple domains count as spam?
According to Matt Cutt’s video on this subject, he states that selling the same product on multiple domains will most likely be considered spam unless the following conditions are met: Each website must have a “radically different layout Each website must have a different selling approach Each website must have a different structure Overall each website must be completely different in all ways to not be considered spammy. Google’s spam team believes that if a person is creating a lot of duplicate [...]
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Things to Know Before You Create a Facebook Fan Page
Before you create a Facebook fan page for your company here are some things to note of what “not to do”: Note: Create a Fan page not a Personal Profile Why: It is against Facebook’s rules. Personal Profiles are for real people not companies. If Facebook finds out about your fake Personal Profile there is a good chance they will delete it. Personal Profiles are also limited to 5000 “friends”. Note: Fix your profile picture’s thumbnail if it is offset Why: Make [...]
Posted in Social Media Facebook 2 Comments
Skype Video Chat with Friends on Facebook and More!
Today, Facebook unveiled some exciting new features to its over 750 million person user base. The biggest feature being unveiled is a video chat powered by Skype that lets Facebooker’s video chat with each other without ever leaving Facebook. To see how the Facebook video chat works, click on the link from Facebook below to watch the video which introduces Facebook’s new feature and then click the get started button to download the chat interface. Once downloaded your Facebook messaging system will [...]
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Schema.org – Structured Data for SEO
On June 1 Schema.org announced a 3 way partnership between Google, Yahoo and Bing to come together and provide a single collection of schemas that webmasters may use. You may be wondering what exactly a Schema is. Quoting Schema.org directly, they are “html tags that webmasters can use to markup their pages in ways recognized by major search providers”. Essentially this allows search engines to improve search results by allowing them to easier find what users are searching for. If multiple search [...]
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