Orlando Responsive Website Design – Why it’s Important for Your Business
Get the most out of your website through responsive web design. Read More »
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When To Use No Follow vs. Robots.txt
Websites show up in Google’s results page because Google’s web crawlers have indexed the website. When they index the site, they take note of the title tags, image tags, content, headers, and of course links. There are times, however, when someone may not want a portion of their website crawled or indexed. No-follow No-follow tags are placed in the code of websites next to links that the webmaster does not want Google to “follow.” Why would someone not want Google to follow [...]
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What Is A Landing Page?
Many people spend a great deal of time on the homepage of their website, because they believe this will be the first page visitors see. While this is often the case, web marketers and SEO specialists will sometimes drive people to a different page more custom tailored to a specific niche or product. These pages are called Landing Pages, and can not only boost your rankings but also increase conversions. Landing pages are more specialized, so when someone lands on them it [...]
Posted in Internet Marketing, Internet Marketing Landing Pages, Organic SEO, Pay Per Click - PPC, Search Engine Optimization, SEO Leave a comment
What We’re Learning from Penguin 2.0
Now that some of the dust has settled from Google’s Penguin 2.0 algorithm update, released May 22, 2013, it’s time to take a look at what it targeted. Approximately 2.3 percent of search queries were affected and regardless if you were helped or penalized by its release, we’re calling it an improvement. At the end of the day Google wants its users to find quality websites that are relevant, engaging and informative. It may seem like a simple concept, but the qualifications [...]
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8 Rules to Writing Quality Content
In today’s ever-changing quest to satisfy Google, there are numerous elements of search engine optimization (SEO) that all website owners need to understand if they wish to rank well on the web. The most significant elements of SEO include keyword research and link building. However content has made a recent climb in SEO importance. We’ve previously discussed the significance of writing quality content in a post-panda environment, but now let’s take an in-depth look into what that really means to Google. Be [...]
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The Ultimate SEO Glossary
The Ultimate SEO Glossary (brought to you by Web Solutions of America) was created to help answer some of the basic questions concerning the internet and Search Engine Optimization (SEO). It is updated weekly so check back often for updates and additions. Feel free to ask questions or make suggestions in the comments of this post. (Last Updated 5/16/2013) 301 Redirect A Permanent File Redirect (301 Redirect) – This type of file redirection is used to permanently designate that a file has [...]
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Directories and Local SEO
One of the best ways to gain new customers as well as boost local SEO for your website is by submitting your business listing to directories. Local SEO refers to a business that is looking to get customers in their own town, possibly to get these customers to come to the brick-and-mortar store. Local SEO is especially important for service professionals such as dentists, lawyers, photographers, caterers, etc. While driving traffic to your site is great, if someone lives across the country [...]
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Guest Blogging – Just how beneficial is it?
You can find an abundance of information sorting out the strategies behind guest blogging. However the real benefits of guest blogging are not always clear. When done correctly, guest blogging can be used as an important tool in the virtual world to help businesses of all industries grow and expand. Contrary to what many may think, guest blogging offers value beyond a few backlinks. Let’s dive into how guest blogging increases brand awareness, sends targeted traffic, and improves SEO metrics. Brand Awareness [...]
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How Content Affects Website Rankings in a Post-Panda Environment
If you’re into Search Engine Optimization (SEO) then you remember Google’s February 2011 algorithm update called Panda. It shocked website owners by impacting nearly 12 percent of search results. Those who were unaffected let out a big sigh of relief as others scrambled to recover and find out why their site had dropped in the rankings. This particular algorithm update targeted duplicate, low quality content and some offenders paid the price. The key word there is “some.” Reasons why some offenders weren’t [...]
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Caution! Google Reducing Tolerance for Low Quality Links
The biggest reason a website ranks well on Google is because of its inbound links. This is also the #1 reason why websites don’t rank well! Google uses inbound links from other websites as a key indication of where to rank a website. Unfortunately many website owners use tactics such as buying links, link trading and automated submittal tools as a way to trick Google into ranking them higher. These methods worked years ago but not anymore. Web Solutions does not use [...]
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