Our Blog

Conversion Optimization: Improving Your Website and Your Business

Website conversion optimization refers to a method of using analytics and other user feedback to help improve the performance of any given website. A conversion means that a visitor on your site has taken the action you wish them to take. You can use conversion metrics to improve the success of your website and your […]

Post Category: Uncategorized | Comments Off on Conversion Optimization: Improving Your Website and Your Business

Read More


Social Media Required For Modern Business Success

Advertising and consumer relations have changed dramatically over the past decade. A rise in the popularity of social media amongst consumers and businesses has improved their relations. Companies who use these platforms spread their brand awareness to a broader audience who fit the business’ targeted demographic for precise results. Businesses who use social media to […]

Post Category: Social Media | Social Media Marketing | Comments Off on Social Media Required For Modern Business Success

Read More


Enhance Your Business With Behavior-based Marketing

Behavioral marketing targets consumers based on their behavior through various websites and applications. Behavioral marketers target consumers by serving ads to segments of consumers that are predefined based on the organizations goals and objectives, as well as previously determined key performance indicators (KPIs). Behavioral marketing makes use of web analytics, cookies, computer applications, search history […]

Post Category: Internet Marketing Tools | Comments Off on Enhance Your Business With Behavior-based Marketing

Read More


6 Email Marketing Tips for Small Businesses

Communicating with your potential customers and current customers through email is essential. In fact, MarketingSherpa found that 72% of U.S. adults prefer companies to communicate with them through email, as opposed to 48% postal mail, 34% television advertising, 31% print media, and 19% text messaging. In addition, The DMA found email has the highest conversion […]

Post Category: Internet Marketing Tools | Comments Off on 6 Email Marketing Tips for Small Businesses

Read More


4 Reasons Hiring a Professional Web Designer is Better for Your Business

Are you questioning whether you need to hire a professional web designer? Consider that in 2015, web sales totaled $341.7 billion for the year. This proves if you want to have a successful business in today’s market, you need to have an impressive online presence. Depending on what your business entails, your website may be […]

Post Category: Web Site Design | Comments Off on 4 Reasons Hiring a Professional Web Designer is Better for Your Business

Read More


5 Social Media Trends to Consider for Your 2017 Budget

Many businesses understand they need to be on social media to succeed. Social media has revolutionized the business to consumer relationship by drastically altering communication between the two. Previously B2C relationships consisted of businesses shouting at customers through advertisements and billboards. The advent of social media has created a two-way communication platform for organizations to engage […]

Post Category: Social Media Marketing | Comments Off on 5 Social Media Trends to Consider for Your 2017 Budget

Read More


Five Facts You Didn’t Know About PPC

Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]

Post Category: Pay Per Click - PPC | Comments Off on Five Facts You Didn’t Know About PPC

Read More


The Consumer is Key to Content Marketing

The consumer is a brand, product and organization’s voter, judge and jury. They have complete control over what is effective, what kind of impact the messaging can have, and whether the communication can be considered trustworthy. Viewing the consumer as a statistic can sometimes develop misperceptions in the marketer’s mind about who the consumer is […]

Post Category: SEO Blogs | Comments Off on The Consumer is Key to Content Marketing

Read More


Don’t Forget The Title

When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]

Post Category: Internet Marketing Landing Pages | Organic SEO | Search Engine Optimization | SEO | SEO Blogs | SEO Writing | Comments Off on Don’t Forget The Title

Read More


Pick Keywords like a Pro

It’ll be no surprise to you that picking the right keyword(s) for your campaign can make or break your ranking on Google. What is the “right” keyword though? How do you find the right word or string of words that will bring customers to your site and get them to convert? Remember, your goal is […]

Post Category: SEO | SEO Keyword Research | Comments Off on Pick Keywords like a Pro

Read More