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The Importance of Pay-Per-Per-Click (PPC) in 2017

In the marketing world, pay-per-click, or PPC, is critical to success. PPC is a model of Internet marketing in which the advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization’s results to appear […]

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The Internet of Things and You

Computers were once the size of rooms and were fed minimal directions through punch cards. Today they fit in your pocket and talk to each other through the Internet. In the tech market, connectivity is king, and we have reached a point where device connectivity is just as important as all of its other specs. […]

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Integrating Instagram Into Your Social Media Strategy

As technological advances continue to grow, the distance between people around the world rapidly shrinks. In the past ten years we have transitioned from flip phones and dial-up modems to smartphones and wi-fi just about everywhere you go. We no longer need to wait for information because the whole world is at our fingertips and […]

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4 Tips for Effective Responsive Web Design

With the rapid succession of marketing technology, such as responsive web design and automation, the last thing you want is to be left behind. Your company’s online presence is crucial to brand awareness, marketing, and sales. A proper website to represent the company and promote or sell a product can make or break most organizations. […]

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SEO: What You Need to Know

Watch the traffic on a brand new website, and you’ll likely pass out from boredom in between visitors. So, how do sites that are big today grow their traffic from 0 to the thousands, or even hundreds of thousands, of unique visitors per day? Search Engine Optimization (SEO) is a marketing practice that helps grow […]

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Tips and Tricks to Effectively Use Hashtags

Hashtags are a popular term in the social media marketing space. They are defined as a keyword phrase with a pound sign (#) in front of it and no spaces. Marketers and users alike use hashtags to tie discussions around a topic into one stream. Although they can simply be conversational and join like-minded people […]

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2017 Digital Marketing Outlook

It’s no secret that digital marketing has changed the way businesses around the globe reach their customers. Gone are the regional direct mail flyers. Here, instead, are email messages, social media posts, SMS, and instant messaging. As diverse as the field of digital marketing is, the one constant is that everything is always changing. To […]

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Email Marketing Remains Versatile and Profitable

Videos, social media, content curation, and other sophisticated marketing approaches may get a lot of press, but there’s a tried-and-true method of online marketing that remains one of the most effective. Email marketing has a median ROI of 122 percent according to a 2016 study by the Direct Marketing Association, making it a core strategy […]

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Conversion Optimization: Improving Your Website and Your Business

Website conversion optimization refers to a method of using analytics and other user feedback to help improve the performance of any given website. A conversion means that a visitor on your site has taken the action you wish them to take. You can use conversion metrics to improve the success of your website and your […]

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Social Media Required For Modern Business Success

Advertising and consumer relations have changed dramatically over the past decade. A rise in the popularity of social media amongst consumers and businesses has improved their relations. Companies who use these platforms spread their brand awareness to a broader audience who fit the business’ targeted demographic for precise results. Businesses who use social media to […]

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