When it comes to PPC marketing, sending visitors to a landing page is often far more effective than taking them to the home page of your site. This is because the home page needs to be general. It must cater to every single potential client and it needs to encompass all of your services or […]
We’re already nearing the third month of 2015 and the PPC trends of the year are here and ready to be heard. We know that pay-per-click advertising is the keystone of any successful Internet marketing campaign. With more consumers’ lives being intricately connected to their electronic devices, it’s more important than ever to utilize that. […]
Site speed is playing and ever-increasing role in how well your website ranks on search engines like Google. With mobile web browsing taking popularity over desktops daily, people expect every site to load in less than a few seconds. Google has been penalizing slow websites and moving fast sites to the top. As a SEO […]
When it comes to local SEO, focus on the big picture rather than small. As each year passes by local SEO becomes increasingly more complicated. Local SEO can seem like a puzzle at times. Instead of just focusing in on one piece sometimes it is better to take a step back and look at the […]
Google is making an update to the Carousel and you won’t believe what it’s doing to organic search results.
Google’s recent algorithm updates may have caused your traffic to drop. See how you can recover.
Is your current link building strategy Penguin-proof?
As expected Google has released an update to the Penguin algorithm.
SEO used to be all about generating traffic, but today we’re concentrating on conversions.
See why we encourage our clients to track phone conversions.