Our Blog

Don’t Forget The Title

When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]

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Pick Keywords like a Pro

It’ll be no surprise to you that picking the right keyword(s) for your campaign can make or break your ranking on Google. What is the “right” keyword though? How do you find the right word or string of words that will bring customers to your site and get them to convert? Remember, your goal is […]

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5 SEO Principles that We All Need to Remember from Time to Time

Search engine optimization is constantly changing and evolving. Once we consider ourselves at least semi-proficient in basic SEO, we tend to stop worrying so much about the fundamentals and focus more on the latest updates and changes within the industry. We’re all familiar with the rush to read up on Google’s latest update and what […]

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4 Reasons Call-Only Ads Should Be Part of Your PPC Campaign

Back in February, Google introduced a new ad format for mobile that uses a call-only campaign. It’s simple, useful, and depending on your demographic can be a big part of your PPC campaign. Below is an example of a call-only ad. Here’s why: Conspicuous Call Button Your ad will show up on a person’s phone. […]

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What You Need to Know About Google “Buy” Buttons

The Internet is buzzing this week thanks to an article published by The Wall Street Journal claiming that we could be seeing “Buy” buttons on certain mobile search ads in as little as a few weeks. This is big news as it takes Google from simply the resource that leads the customer to the merchant […]

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5 Content Marketing Tips for “Less Exciting” Industries

“I’d love to write engaging content for my business, but my field isn’t very exciting.” Hold it right there. There are interesting things to write about in all fields. Fact. The problem is not the industry; the problem is you can’t come up with any creative ideas off the top of your head. We can […]

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“Near Me” Searches Are a Big Google Trend

Thanks in large part to smart phones, immediacy of information is something we’ve come to expect as a society. If we want to know a piece of information, we expect to know it within minutes. As a result of that, it is becoming increasingly frequent that we wait to make decisions on where to go […]

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6 Pearls of Wisdom for Creating the Absolute Best Content

I think we know by now that having quality content on your site is a hugely significant piece of your successful SEO pie. It can be hard, though. Between your home page, landing pages, ‘About Us’ pages, and all the little random snippets of text, your site is full of your voice. You’re trying to […]

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Google Plans to Launch Doorway Page Penalty

In an attempt to stop site creators from using doorway pages to rank for certain keywords, Google announced they will be releasing an adjusted ranking algorithm that will penalize sites that they suspect of using doorway pages. Google has updated what they consider to be doorway pages, citing examples including: “Having multiple domain names or […]

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The Best Way to Use Blogging and Boost Local SEO

Businesses are working harder than ever to boost their local visibility, and rightly so. So how does one make their business local-friendly online? Content, content, content. As we’ve recently seen several times over in all aspects of SEO (Search Engine Optimization), content is paramount for increasing local prominence. Blogs are an easy way to boost […]

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