SEO Info

SEO Definitions
by Bob Gilmour

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Do you get lost discussing Search Engine Optimization with your SEO Professional because he or she explains the work effort using terms that you don’t understand? If so, have a look below at these SEO Definitions. These are all common Search Engine Optimization terms that your SEO pro might use.

Anchor Text: The text used in a link to another website or another document within the same website. For example, Orlando SEO is the anchor for a link to our SEO landing page!

Black Hat SEO: The act of using nefarious or dishonest methods to trick the search engines into improving keyword relevance for a particular keyword or phrase on a website.

Bot: a computer program that prowls the internet looking for publicly accessible websites that can be added to a database; the database can then be searched with a search engine. Also known as a Spider or Robot

Crawl: This is the process of a computer application visiting all sites of the world wide web for reasons of indexing.

Description Tag: Descriptions are not seen by the visitor to the website unless the search engine decides or is directed to use them in their results pages. Descriptions are the text used when your business is listed on the search engine results pages.

External Link: A hyperlink that links to another website.

Googled: To search for a keyword or phrase using the search engine located at www.google.com

Google Sandbox: A site is sandboxed when it is new and does not rank for keyword phrases that are not incredibly competitive (such as a unique company name) in Google after making the page “search engine friendly” and after being indexed. Although not openly admitted to by Google, a sandbox penalty may result from improper SEO techniques being applied to a website.

Hyperlink: A hyperlink is a navigation element in a document that when clicked takes the user to another section of either the same document or to another document on a different website

Indexing: The act of collecting, parsing, and storing data to facilitate fast and accurate information retrieval.

Internal Link: An internal link is a navigation element in a document to another section of the same website.

Keyphrase: A combination of keywords typed into a search engine’s search field that is used as a reference point for finding related words or information.

Keyword: A word typed into a search engine’s search field that is used as a reference point for finding related words or information.

Keyword Presentation: Search Engines apply importance to keywords depending on how they are presented to the user. For example a keyword at the top of the page will carry more weight than on at the bottom. A keyword in bold, or as a link to another section of the site will also carry more weight. However it is important to not overuse the keyword on your pages. Keyword spamming is considered black hat SEO and could get you penalized.

Landing Page: A page intended to be the beginning of the user experience resulting from a defined marketing effort.

Meta Search Engine: A search engine that gets listings from two or more other search engines, rather than through its own efforts.

MSN: Owned by Microsoft, this is the third most used search engine.

SEO: Search Engine Optimization. The process of inserting code and text, and linking strategies to a website for the purpose of achieving greater visibility and traffic to a website.

SEO Report: To present competitive intelligence in document form.

SEO Trends: The resulting data from SEO and traffic reports that show movement, either up or down in keywords, keyphrases, or entire websites. Trend analysis is vital to Search Engine Optimization.

SERP: Search Engine Results Pages

Spider: a computer program that prowls the internet looking for publicly accessible websites that can be added to a database; the database can then be searched with a search engine. Also known as a Bot.

Straight Line Menu: A line of hyperlinks inserted generally into the footer of every page to aid the search engines in indexing the website.

Supplemental Results: A URL residing in Google’s supplemental index, which is a secondary database containing pages of less importance, as measured primarily by Google’s PageRank algorithm.

Title: Titles are the text that you can see on the very top of your browser window. Each page should have unique titles that list the most important keywords for that page. Care must be taken to not overuse these keywords. A proper Title to use for a web design page might be: Orlando Web Design | Web Solutions of America.

Yahoo!: Commonly believed to be the second most used search engine behind Google.