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Link Building: Why Your Site Needs it to Rank

Link building has long been one of the most influential ranking factors in Google’s algorithm and based on a recent video posted by Matt Cutts, the importance of backlinks isn’t going anywhere any time soon.

Cutts answered a question about what search results would look like if backlinks weren’t part of Google’s algorithm. His response was that a version of Google that excludes backlinks has been tested internally and “the quality looks much much worse. It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality for search results.”

Check out the video for yourself:

The bottom line is that link building is still a major part of search engine optimization.

What You Need to Know about Link Building

Link building has quickly become one of the most difficult parts of SEO. Before the algorithm Penguin (released in 2012 and updated in 2013) acquiring links took time, but it was relatively easy in comparison to today. Google now has high standards for what counts as a quality link. Building links that aren’t considered quality in Google’s eyes is a sure way to drop in rankings and even be penalized.

Learning what is quality and what isn’t takes time and research. There are countless rules and guidelines that we must follow and the standards are changing every year. You can’t buy links, exchange links, or build links on sites that aren’t supposedly “quality” by Google. Google also wants us to only have links with sites that are relevant to our own. The list goes on and on.

When building links it’s best to leave it up to the professionals. There was a time when anyone could build links without any repercussions, but that was a long time ago. The good news is that all of our link building efforts aren’t going to waste since Cutts and his friends at Google believe the search algorithm is much better with backlinks included.