Google reportedly makes up to 350-500 changes each year to its algorithm in order to improve its search results. The vast majority of these updates are minor and go unnoticed by casual web surfers.
At Web Solutions of America, our Internet Marketing Department is continually researching changes to organic results and applying what we learn to our own test sites and measuring the results before new ideas are applied to rank our client’s sites. This continual research and testing is absolutely necessary as Google guards its algorithm changes very carefully. There is no how-to manual when it comes to ranking on Google that we can use aside from our own proprietary, ever-changing documents and work-instructions.
This research and testing is time consuming and expensive but it pays off for us as we are often able to adjust our methods before the changes take effect on the Google servers that our client’s potential customers use to find their products or services.
One of the best examples of this is our using Social Media to help improve ranks on Google. In May 2010 Matt Cutts, Google’s lead Search Quality and Webspam Engineer, made a point to announce that Google does not use Social Media to rank websites. Our testing showed something different and in July 2010 we began building Facebook and Twitter Fan Sites for some of our clients.
On December 22nd Matt Cutts announced Google was indeed using Social Media signals to rank web sites.
If your business does not yet have a Facebook Fan Site and you are an SEO client of Web Solutions we will be contacting you to soon to get this done.