Aside from the benefits of better security and improving SEO, it’s good to regularly update your website to stay ahead of design and platform trends. After all, your website is likely the first interaction potential customers will have with your brand, and you should always put your best foot forward. This year we see quite a few new trends you should be implementing now!
Desktop browsing is officially becoming a thing of the past. With the majority of online searching on mobile devices, it’s of the utmost importance that your website is not only compatible but designed for mobile browsing.
Static images are not enough to keep your consumers interested anymore. Integrating some form of custom animation or video on your site is just what you need to pique interest and extend session duration. Some sites are also benefitting from an animated load page to keep the visitor entertained while they wait.
Bold, Bright, and Contrasting Colors and Typography
One trend taking over this year is the use of dynamic color palates and typography. The louder and livelier the colors and scripts contrast with a minimalistic background, the better.
Depth and Drop Shadows
Another visual trend popular in 2018 is the use of drop shadows and depth to create a layering or 3 D effect on the screen. In line with trends toward virtual reality, layering creates a world within the screen.
Artificial Intelligent (AI) Interaction
With the rise of virtual assistants like Siri, Google Home, and Alexa, you’re going to want to make sure your site is as AI-friendly as possible. Having short, answer-type paragraphs in your copy will make you rank higher in voice search listings.
If you’re interested in finding out more ways to enhance your website with conversion best practices and modern trends, contact Web Solutions of America. We offer services from web design and development to SEO and social media marketing that will have you converting business like never before. Give us a call today to find out more at 4017-636-4233 or fill out a contact form online.