As a small or local business, it can be hard to market your brand and build an online following. Content marking is a great way to boost your SEO ranking and give potential consumers a chance to get to know your brand before deciding if they want to buy from you.
What is Content Marketing?
Content marketing is a marketing strategy that involves creating and sharing original content online that will pique interest and build relationships between a brand and its audience, ultimately driving a return. Rather than constant product or service marketing, you’re offering stimulating material, valuable advice, or relevant information about the field in which your company works. The typical returns you may see by implementing content marketing include higher number or quality of sales and increased brand loyalty.
What You Can Do
- Pay Attention to Your Audience – Demographics can tell you a lot about where you should be posting your content and how to direct your writing. For instance, if your audience is a member of the Baby Boomer generation, you probably won’t need to be on Instagram, but Facebook could be a great location. Your audience will also tell you what to post. You’ll want to build content that is relevant to them and their lives.
- Publish Multifaceted Content – Using multiple platforms for content, whether it be a YouTube video or blog, will give a better experience for your audience. YouTube reaches more 18-49 year-olds than any U.S. cable network, so if you’re not on this platform yet, you might want to give it a go. As a small business, it’s not likely you’ll be able to put out Hollywood-quality videos; however, people care about stories! Sharing a narrative about how the business got started or the background of the owner and employees is a great way to spark intrigue into your business.
- Interact and Socialize – Once your content is out in the world, you’ll need to interact with your audience, so they’ll be able to see and experience it. In addition to responding to comments on your own material, comment and like their material as well. Showing that you are interested in what other people post will draw them to your page, allowing you to build new relationships.
As content marketing professionals, we know how to create a strategy that will not only build your business, but foster relationships with your audience that create brand loyalty. To learn more about how Web Solutions of America can help your business, give us a call at 407-636-4233 or fill out a contact form online!