After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors to your website each day without creating a single conversion.
How is that possible?
Statistics show that nearly three out of four online shoppers leave a site without making a purchase, which means you have to go the extra mile to get those people to buy.
Here are some of the most common killers of conversion rates, and tips for correcting them:
Lackluster Calls to Action
A call to action is critical for making conversions, but ones that are too generic can fail to elicit a response from your potential customer. A lackluster call to action often lacks any sort of incentive or detail unique to your company.
Try incorporating text that clearly sums up the benefits to your potential customer.
Too Many Calls to Action
Your website shouldn’t be asking your visitors to do multiple things at once. Seeing calls to action all over the place or multiple times on the same page can make things difficult to navigate, and makes it unclear as to what they should or shouldn’t click.
Try sticking to a single call to action per landing page. If you find yourself absolutely needing more than one on a page, emphasize which one is more important.
Even if your website is a thing of beauty, it needs to load quickly and be responsive if you want to retain your visitors as customers. Now more than ever, instant gratification is critical, and most web users won’t wait more than a few seconds before leaving for a faster site.
Always design your website with speed and efficiency in mind, and always listen to your customers if they are telling you your site is slow.
Your Conversion Experts
Building a website that is not only aesthetically pleasing but also functions well takes time, and it takes even more time to create a site that encourages conversion. If your site isn’t creating the business you were hoping for, the team of online marketing experts at Web Solutions of America want to help your business succeed. Our cutting-edge websites and original content are designed to maximize leads, conversions, and profits. Call us today at 407-636-4233 to discuss your needs with our marketing professionals.