Contact Us Today

Our Blog

3 Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are an effective way to reach new customers, but only when they’re done right. Not only do you need to convey the right message, but you also need to do it the right way. Here are 3 reasons your Facebook ads aren’t converting and how you can change it.

Targeting

One of the easiest ways to make sure your Facebook ads are effective is by targeting the right audience. Like many advertising platforms, Facebook ads allow you to specifically target people based on a number of factors, including age, gender, location and more. This means your ads will reach the people you want to see them, which in turn means you don’t have to struggle to sell your product or service to somebody who doesn’t want them.

Bidding

Bidding the wrong amount can also be a downfall when you’re purchasing Facebook ads. The mistake that a lot of people make is simply leaving the bidding options on automatic and hoping for the best. While this may work out alright for some, it’s not a great way to ensure your ads are converting. If you’ve been sticking with automatic bidding settings and having trouble, making the switch to a manual bid may be the change you need.

Ad Quality

No matter what platform you’re using for your ads, the best way to make sure they’re converting is to make a high-quality ad. You can’t simply spew information and hope your audience clicks your link; you have to give people a reason to engage with your ad.

A good ad is one that encourages people to click and learn more. Interestingly provide useful information and encourage the reader to click your ad in exchange for some sort of information, product or service that benefits them.

Get Some Help

Facebook ads are a great marketing tool, but only if they’re converting. If your Facebook ads aren’t converting and you’re looking for help taking your advertising to the next level, Web Solutions of America is here. Call us at (407) 636-4233 to learn more and get help with your Facebook advertising today.