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4 Digital Marketing Trends to Look Out for in 2018

It seems that every year we make greater technological leaps than the year before, which is why it is so crucial to stay ahead of the curve and anticipate potential changes. As 2018 approaches, keep an eye out for these upcoming digital marketing trends, which could help your business grow.


While they may not be new to the tech world, chatbots have become more efficient over the years, recently proving themselves to be a valuable asset in digital marketing. Whether you are using them to engage with visitors on your site, or externally on apps such as kik, chatbots provide interaction with your customers while gaining insight into their learning algorithms.

Machine Learning

Advancements in technology go hand in hand with discovering new marketing strategies, which is why 97% of the world’s business leaders agree that down the road there will be a harmonious pairing of human marketers with machines. Consumer behavior is always changing, and while the marketer knows how to handle certain situations, the machine can assist by analyzing data much quicker than a human can to anticipate the trends. This predictive capability allows the marketer to react accordingly.

Voice Searches

On average, people type about 40 words per minute but can speak up to 150 words per minute. This difference in speed makes users more inclined to use voice searches, and per Google, the number of voice searches has doubled in their prevalence in the last year. Optimizing for voice searches will be integral to SEO in the future.

Video Advertising

In the past year, video content has taken priority and this trend will continue. The demand for it is on the rise as 43% of users have expressed wanting to see more video content and 52% of marketers share the view that video content offers the greatest return on investment (ROI). The most popular devices such as tablets, phones, and computers all have video capabilities. Given their popularity with younger demographics, video advertising is the perfect medium for increasing social engagement.

Staying Ahead of the Curve

The tech world is always changing, and when it comes to digital marketing, it is easy to get left behind if you don’t keep up with the trends. At Web Solutions of America, we work with you to stay up-to-date with the best marketing techniques to help maximize your online presence. Call us today at 407-636-4233 to stay at the forefront of the online marketing world.