Maintaining an impactful, well-designed website is more important now than ever before. Adweek noted that 81% of shoppers conduct online research before buying online or in stores, while RetailDive found that more than 65% of consumers planning to purchase offline will still research online. With such a large portion of consumers hitting the web before making purchasing decisions, it’s critical your website is designed to impress.
A weak web design could hinder your business, which is why you should be aware of the following design myths as you look to redesign or enhance your website:
- Visuals Matter More Than Content
A recent study from Episerver found “98 percent of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content on a brand’s website.” It isn’t uncommon to try to mask a lack of content with a flashy theme, but it is important to keep in mind that your visuals and content should go hand in hand.
- Always Add More Flair
A common misstep in web design is overcrowding your site. Wacky banners, excessive menus, and custom cursors may have once been the thing to do, but nowadays minimalism and efficiency has taken the forefront.
- More Words Are Impressive
In an attempt to make the company look more impressive, it isn’t uncommon to put a lot of text on the homepage. While on paper it seems like a smart move, it vastly overestimates how much the average user is willing to read. Your home page should be a welcoming introduction, not an essay. Seventy-five words are ideal, and a word count greater than 200 can be off-putting when it’s the first thing users see.
- Just Put the Site Out There
A major detriment to many companies is the assumption that you simply need to build the site and wait for the traffic to generate. Many factors need to be accounted for when designing your site, including a recurring blog, promotion through social media, and implementing search engine optimization (SEO) tactics.
Web Design Made Easy
Integrating your business model into a modern website can be challenging for the regular business owner. However, you don’t have to go at it alone. Web Solutions of America will work with you to increase your online presence and enhance your website. Our team of web designers is skilled in implementing the most up-to-date trends to fit your brand and help drive additional business. For more information on our SEO services, online marketing, and web design, contact us today at 407-636-4233.