Are you questioning whether you need to hire a professional web designer? Consider that in 2015, web sales totaled $341.7 billion for the year. This proves if you want to have a successful business in today’s market, you need to have an impressive online presence.
Depending on what your business entails, your website may be the only interaction a customer has with your company. Your website is the online face of your business. And if your website isn’t easy to understand, simple to use, and visually appealing, you could lose business or be out of business.
If you’re building a new website and struggling to decide whether hiring a professional web designer or creating the site yourself is a better option, consider the following:
- Customization is Key. A professional will create a custom website for your business to ensure all the needs and capabilities required for success are met. Creating the website yourself with a template you purchased online will limit capabilities and restrict graphics and text.
- Search Engine Optimization (SEO). Your presence on a search engine is imperative to success in today’s market. Web designers understand how to make your website search-friendly by understanding SEO, the process of increasing visibility of a website on search engines through an understanding of backend algorithms.
- Time and Money Saver. Hiring a professional means your website will be completed quickly and efficiently, which means the launch of your business will not be delayed more than it has to. It also means you won’t have to spend time and money repairing your website when something breaks.
- New Technology. Professional web designers remain on top of changes in technology, coding, search engine functionalities and more. By hiring a professional, you ensure the latest technology is being used for the development and maintenance of your website, which makes the success of your business more probable.
Hiring a professional may seem like a more costly investment upfront, but the increased likelihood of success it offers outweighs the initial cost. Not only does it help your business, but it improves you customers experience and increases the customer lifetime value.
If you are looking to create a new website for your business, contact Web Solutions of America online or at 407-636-4233 to talk to a professional about your options or to receive a quote.