Ideally, your website will communicate to potential customers key information about your business. In order for it to perform this job for your company, the content on your website needs to be clearly and authoritatively written. And, there’s no greater obstacle to clear and authoritative communication than poor grammar and spelling mistakes. In this day and age, there’s no excuse for sentences like, “Come see are showroom, their isn’t a bigger one in the state.” There are so many tools available that are free and easy to use which can help catch mistakes like these. Here are 5 reasons why your website needs to be free from grammar and spelling errors.
Google punishes grammar and spelling errors
That’s right, Google will rank your page lower in the search results if it finds grammar and spelling mistakes. Google’s ranking algorithm values well-written content over error-ridden content, so basic writing mistakes could cost you precious spots in search engine rankings. This could drastically reduce your site’s visibility and spell disaster for your company.
Incorrect grammar and spelling dings your credibility with your readers
If you were looking for a school, would you trust them with the education of your children if their website was ridden with blatant grammar blunders? How about an optometrist who misspells “cornea”? You’d probably leave that sight and look for a different school or doctor. Even though spelling might not be related to the product or service your company provides, errors make you come off as lazy, sloppy, and apathetic.
Your readers may not be able to understand what you’re trying to say
You might be thinking, “Come on, grammar and spelling aren’t that big a deal… people will still understand the message.” Sure, in some case like the one example above, readers could piece together the intended meaning. But, you never want your reader to work hard to understand what you are saying, since they will likely try to find a different site. Sometimes, though, the message might actually be undecipherable or misleading, obscured by an ill-timed error.
Your site could go viral for the wrong reasons
The old adage, “All publicity is good publicity,” isn’t necessarily true. If a consumer catches an especially problematic writing misstep, your website could go viral in the worst way. Think of all the billboards and advertisements you’ve seen with humorous spelling errors; do you want to be one of them?
Customers might think you just don’t care
Nobody wants to make spelling mistakes and commit grammar faux pas. But, when you have several typos on your website and don’t fix them for weeks or months, it makes readers think that you don’t care enough about your website to actually read it. This hurts the authority of the information on your site. After all, if you can’t be bothered to read your website, why should a consumer?
Kiss embarrassing grammar and spelling mistakes on your website goodbye when you hire the Web Marketing and Design experts at WSOA. We can not only design a custom site for your business that functions perfectly and looks amazing, but we can also fill it regularly with high-quality written pages and blogs. To learn more about our services, please give us a call at 407-636-4233.