With the rapid succession of marketing technology, such as responsive web design and automation, the last thing you want is to be left behind. Your company’s online presence is crucial to brand awareness, marketing, and sales. A proper website to represent the company and promote or sell a product can make or break most organizations.
Here are a few tips to ensure your web design is responsive and translates well across all platforms:
- Remove the Clutter
There is no need to muddle your web layout with unnecessary content or code. Redundant and useless material can be removed but keep anything with functionality, such as navigation menus and product pages. You want your code to be as clean and simple.
- Remember SEO
Using a responsive web design allows for great integration with Search Engine Optimization (SEO). More and more people use smartphones for mobile searches, which means you must design with mobile in mind. SEO works well with this combination since links focus on a singular site and SEO rankings through Google are now mobile-first.
- Keep it Simple
The more complex your user interface, the more difficult it is to translate onto a small screen which is the main benefit to responsive design. Sites with intricate special features and rich media cannot adapt to smaller screens as easily when it comes to responsive design.
- Consider the User
Part of the appeal of responsive web design is the ease of use for users on multiple platforms. Typically, you want your website to be efficient for smartphones, as well as desktop or tablet. If you keep the user in mind, you can ensure your web design is intuitive and simplified in its interface.
WSOA Can Help
Responsive design is low-maintenance and allows for versatility regardless of how the website is accessed, whether through smartphones, tablets, or desktop computers. Web Solutions of America offers web design services to improve your online presence. Our team will work with you to provide the most effective site for you. Contact us at 407-636-4233 for a free quote and to start improving your website today.