Like all other social media platforms, Instagram is about conversation. However, this platform has the added bonus of great visual aspects that attract customers. If you are familiar with how the app works, you know that people will be actively searching for content similar to yours with keywords and hashtags. Here are a few ways to make sure you are getting in front of your target audience and making an impact on Instagram.
Never neglect the significance of the hashtag. If you want to make an impact, you need to reach people- and this is how you do it. Hashtags are a feature in the Instagram app that allows users to search for content and profiles that would interest them. If you’re having trouble finding the best hashtags to use, there are a few things you can try.
- See what influencers in your niche are using
- Search a hashtag you use and browse the ‘Related’ tags that are listed
- Use a software tool to find trending hashtags that could be relevant
- Good, old fashioned brainstorming for topic hashtags
Engage with your followers on more than just the surface level. Humanize your brand and get personal with them by liking and commenting on their posts as well as responding to the ones on yours. Your followers will love that you seem to actually be paying attention to their needs and interests. You can also use hashtags to search for people that post similar content to you. By starting a conversation with them, you can reach all of their follower base as well and boost each other’s reach.
People love Instagram because it is a place of stunning visuals in a world that isn’t always so pretty. You will make a huge impact on Instagram if you can ignite something in your followers that gets them motivated. Use common values and aspirations you may share to inspire people to go for their goals. One of the best ways to inspire people is by using content that will evoke emotions in your follower base.
Another great thing about inspiring people through Instagram is that you can also continue to encourage them. This is one method that a lot of fitness accounts use. They’ll offer words of wisdom, positive vibes, happiness, and encouragement for their followers to keep pursuing their passions and become their best selves.
If you’re feeling overwhelmed or unsure where to start with your Instagram page, contact the professionals at Web Solutions of America. Our social media experts know how to create a strategic plan, establish your brand, and make an impact with your Instagram account and other social media profiles. Fill out a contact form today to find out more information about our social media services.