It’s tradition to set personal goals at the beginning of the year—ones that might minimize your carbon footprint, improve your health, or expand your knowledge. But for business owners, professional resolutions need just as much priority. This year, rather than solely focusing on your individual improvements, think about what you can do to support your small business—namely, its social media. A combination of current trends, long-term strategies, and tight metrics, here are five New Year’s resolutions to make 2020 a social media success.
Create Buyer Personas
Helping you schedule posts that relieve your consumer’s personal pain points and relate to their deepest needs, buyer personas can make a big difference to any social media for business account. That’s because buyer personas aren’t just based on what your consumers look like from the outside; they’re centered on the way your audience actually makes decisions.
By knowing the demographics and psychographics of your audience, you can better understand how to best speak to each member of it. When creating your personas, assign names, genders, educational backgrounds, careers, and goals. Furthermore, ask some of the following questions to understand how their lifestyle affects their shopping habits.
- Are your target consumers at the head of their household?
- How much disposable income do they have at the end of each month?
- What do they like to do in their free time?
- What are their biggest professional and personal challenges?
Target With Precision
Plenty of business owners mistakenly think that refining their ad groups will contrarily limit their online reach. Don’t let this misconception sway your strategies. To be clear, targeting the wrong consumers with broad ad groups will push your ad spend onto uninterested users, whereas refined ones will guide your content to the feeds most likely to engage with it. Instead of taking shots in the dark, aim your ads with precision—and make sure they have the following features.
- Relevant keywords
- A call-to-action that’s easy to execute
- Clearly and concise copy
Understand Your Metrics
Beyond an umbrella understanding of your engagements, awareness, and conversions, social media analytics can reveal how users interact with your posts and behave on your pages. Similarly, the right metrics can show you how your audience interacts with other public pages on social media. If you want to make the most out of each metric, you’ll need to understand what each of them measure and how you can use them in tandem to create an even clearer picture. By comparing your own data with your competitors’ data, certain metric combination can guide you to the most data-backed social strategies.
Interact With Followers
All of your social media efforts are spent with hopes of gaining likes, comments, and shares—so, stop letting them go unnoticed. In 2020, put more time into replying to and liking comments made by your audience. Continue conversations that shed positive light on your brand and your target audience will put more trust in it. Respectfully resolve or accept the comments that don’t, and you might even be able to help those users rethink their perception.
Upgrade to Outsourcing
Running a small business is no small feat. If you can’t find the time to reply to comments, detail the best buyer personas, and measure the success of your targeted ads, partner with the team that can. At WSOA, we’re a full-service marketing agency dedicated to fully servicing your brand’s online presence through organic and paid social strategies, email marketing, reputation management, and more. To turn your resolutions into digital marketing results, contact us today.