Perhaps the most critical component of the business-client relationship is trust. Many companies today are leveraging the unique access that social media provides to consumers to build stronger relationships with them. Trust is what keeps customers coming back to you every time they need a product or service of a certain kind, and trust is what gets your clients to tell their friends about your company. In this process, companies will build up a culture and reputation around themselves which speaks volumes to potential customers. Here are a few ways that you can use social media to do the same.
Interact quickly and frequently with consumers
Social media platforms give you the power to jump right in to conversations on your page, answer client questions, and redirect to the proper channels. By engaging early and often, you show the consumer that your business cares about them and is run by actual human beings who genuinely want to help. A positive interaction online can go a long way towards building trust, just as a negative one could break it forever.
Become a thought leader in your industry
Make your page or feed an authoritative place for consumers to go to learn about things related to your industry. If you only promote your own products and deals, it will come off as spammy and impersonal. Blogs, short videos, and graphics are all perfect for educating customers while also keeping them entertained and interested in what you have to say as a thought leader.
Tell stories so that people get to know what your business is all about.
Storytelling is extremely popular on social media and can take a few different forms. You could be more direct by sharing an actual story from a customer testimonial or by giving some more background information about your company. Or, you could use images and graphics with captions to communicate your company’s culture, values, and personality to really connect with your target demographic.
Share excellent, well-crafted content
Consumers are really good at seeing through shoddy information and hastily posted content. To earn and maintain trust, you need to always be on your game with every social media post. Just one misstep or oversight and your well-earned brand image can be shattered and your authority sapped. Don’t try to do too much or speak on topics outside your area of expertise, as this could easily ruin your credibility with your followers.
Seek out feedback from followers
Engaging with your customers doesn’t only mean answering their questions and using fun emojis on threads. You can foster group dialogue by levelling with your followers and asking for genuine feedback on your company. Throw up a Twitter or Facebook poll to get concrete information from your client base, and they will feel like their voice is valued and important to your company.
Would you like to boost your company’s social media presence and cultivate trust with a wider base of consumers? We can help with that at WSOA. Our social media and content team can appoint a dedicated expert to your account who will be responsible for creating exciting and engaging content for your social media channels. To learn more about how we can improve your Facebook, Instagram, LinkedIn, and other accounts, please give us a call at 407-636-4233.