With stunning images on your social profiles and educational blog posts on your site, you might think your brand is at the top of its content marketing game. The truth, however, is that it probably isn’t. There’s a whole other world of content out there, and here are six ways to tap into it.
The evidence in favor of podcasts is compelling. In fact, 54% of consumers who listen to them say that they’re more likely to consider purchasing from brands that advertise on podcasts. If you want to pivot your brand and position it as an industry expert, consider placing ads on podcasts, appearing as a guest on relevant podcasts, or creating one of your own.
Why are more and more brands turning to visual types of content? Because they can be just as eye-catching as they can be informative. Infographics, in particular, are a strong content marketing tool to round up statistics and present data in an easily digestible way. Furthermore, there are a lot of ways to effectively use infographics, like:
- Summarizing information on a web page
- Presenting quick data in an email
- Introducing a blog post on social media
From live streaming FAQ sessions to animating explainer videos, there are so many different, effective ways to produce video content. Furthermore, the software and hardware needed to create high-quality videos no longer comes at an unreasonably high cost. Repurpose blog posts into informative videos or create entirely original ones to post on social media or enrich your landing pages.
If you can’t muster the time, resources, or creativity to add another type of content to your rotation, let your consumers do it for you. User-generated content (UGC) is exactly what it sounds like: content generated by users, not companies. On average, sites featuring UGC see 20% more repeat visits. So, next time one of your customers tags your brand or its products in a post, ask them for permission to share it on your own profiles.
Prove your worth with data consumers can’t refute. Case studies measure trends and challenges over a specific time period, which you can use to present your products’ and services’ values. In as little as one page, a case study can showcase:
- A problem
- A brand
- A process
- A solution
- The results
According to a 2019 report by DemandGen, interactive content earns twice as much engagement as static content. With quizzes specifically, there are multiple layers in the creation process that allow you to reinforce your branding, generate leads, and better understand your consumers. At the end of a quiz, for example, you can request that users submit their email address to receive their results.
Create Content With WSOA
Content marketers, copywriters, designers, and SEO specialists — this is who we are at WSOA. With over 15 years of digital marketing experience, we can create any type of content for any type of industry. Once we get to know your brand, its voice, and its audience, our specialists will get started on creating optimized content that generates results. Contact us today to learn more.