Contact Web Solutions and witness for yourself how we’ve helped other clients both geo-local Orlando Pay-Per-Click, as well as, global clientele improve PPC performance.
As an experienced Orlando Pay- Per- Click (PPC) advertising firm, Web Solutions of America can optimize for you and your business, the following PPC metrics, and much more:
- Checking and maximizing quality score
- Improving Click-Through-Rates (CTR)
- Analyzing Cost-Per-Click (CPC)
- Monitoring Cost-Per-Acquisition (CPA)
Effective Orlando PPC Services requires constant search engine management and online monitoring. We will always search for new relevant keywords to target. An aesthetically-designed ad is only part of the equation. Importantly, is where you decide to position your paid search engine ads. Often, the right paid ad in the wrong place can be worse than the wrong advertisement in the right place.
Are you reaching your target audience?
We’ll take an extensive look at your target audience. Not just location and/or demographics; but also who they are personally, what they care about, and importantly where their online interests fit logically with your product or service offering. We will create a compelling, must-click call to action and monitor the performance via analytics to tell you how well it’s delivering new prospects. By utilizing following steps to deliver an effective paid search engine advertising campaign via National (PPC) or local Orlando Pay Per Click advertising campaign management, that gets results.
Here is what Pay Per Click campaign management at Web Solutions of America can do for you:
Clearly define your goals and metrics based on where your prospects are in the funnel. Before initiating the marketing campaign, it is important to determine the ultimate goals for the campaign; in terms of where your prospects are in the buying process and what actions you want your prospects to take. Your goals and how you define success will differ, depending on which stage of the buying process your prospects are in. Thus, we will develop your success metrics accordingly.
Find out exactly who your buyers are. Just as prospects are able to find out more information about vendors before they make a purchasing decision, vendors are likewise able to gain access to significant amounts of data about individual prospects and segment groups. At Web Solutions of America we make the most of this opportunity by segmenting your prospects according to categories such as industry, job function, and company size. We will structure your campaign to build awareness of your brand and fill your marketing pipeline with qualified leads.
Customize your ad creative to fit the needs of each segment. By carefully segmenting your prospects according to industry, job function, company size, and whether they’ve visited your site previously, we will create impactful display ads that are designed to hit your prospects’ trigger points, wherever they are in the buying process. Browser -based cookies and other targeting technology can help deliver specific types of offers and content that will encourage that individual to take further action on your website.
Utilize re-targeting to regain control of lost leads. While a lot of your most qualified prospects will visit your website, they usually don’t convert into buyers immediately. In a crowded online media landscape, your opportunity to capture these buyers is limited; they will soon be flooded with offers from your competitors, and may conduct their own research that could lead them to another vendor. To stack the odds in your favor, it makes sense to invest in re-targeting to draw interested consumers back into your marketing funnel. Behavioral Based Marketing keeps your brand in front of interested prospects wherever they go on the Web, it can have a big impact on your conversion rates.
Use a multi-channel attribution system to give proper credit to the channels that have influenced a conversion. Marketing campaigns are expensive, and it’s important to account for the impact of every dollar spent, to better optimize the next campaign. When running more than one marketing campaign at a time, it’s essential to use a multi-channel attribution system, rather than a “last-click” model, will help determine the true impact of each touch point.
For instance, a consumer might have seen a display ad twice before clicking on a keyword ad; under a last-click model, the search campaign would improperly receive full credit for the conversion. In a multi-attribution model, you can examine all of the interactions a prospect has had with your brand, and weigh each interaction accordingly to determine the Return on Investment (ROI) of each marketing approach.
To reach new customers, our experienced Global (PPC) Pay Per Click Consultants and local Orlando PPC advertising consultants at Web Solutions of America uses its own targeted advertising technology in addition to a number of other marketing strategies to maximize PPC campaign effectiveness. In determining the ROI on each strategy, the company applies a multi-touch attribution methodology that involves evenly dividing the value of a new business opportunity among all the channels involved, not just the first or last touch.
Optimize your campaign through every stage of the sales funnel. Over the course of your display (Banner) advertisement and Pay Per Click (PPC) marketing campaign, create a comprehensive marketing strategy for prospects at every stage of the funnel, with goals relevant to each group. Check us out and witness for yourself how we’ve helped many other clients both Geo-local PPC, as well as, global clientele improve Pay Per Click performance.