Matching your content with your audience is key to developing a strong following which actually engages with your company. Only producing content that you like is a really common mistake that many companies make. You might get lucky sometimes, but chances are you aren’t converting as well as you’d like. That’s because successful content marketing […]
Blog Category:Internet Marketing|Comments Off on Using Surveys for Developing Content Marking Strategies
There’s no question that Google AdWords is the #1 tool internet professionals use to develop web marketing campaigns. It’s free to use and seems relatively straightforward, so sometimes companies try to conduct their own in-house internet marketing, often with frustrating results. Even those who have gone through the AdWords certification program may find that they […]
Blog Category:Internet Marketing|Comments Off on Google AdWords Tips from the Pros
Over the last decade or so, email has dominated the marketing world and we don’t expect it to stop anytime soon. In fact, it is predicted to continue to grow this year by at least another 3%, leaving it with more than 3.8 billion users worldwide. So, if you aren’t using email marketing yet, it […]
Blog Category:Internet Marketing|Comments Off on Effective Email Marketing Trends for your Business
This year, like every year it seems, Google has decided to implement a few changes to their software. The focus for 2018 is on Google AdWords and its User Interface (UI). While you can still use the old UI, toward the end of 2018, it will make a permanent switch over to the more dynamic […]
Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]
PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]
Blog Category:Pay Per Click - PPC|Comments Off on The Importance of PPC Advertising in Today’s Market
Running a company is a lot of work. Taking care of your existing customers and maintaining the quality of your service is often enough to keep your schedule full. In the day-to-day operations of your company, it can be a strain to carve out time for planning and executing an effective marketing strategy. Here are […]
Blog Category:Internet Marketing|Comments Off on 5 Benefits of Hiring an Online Marketing Agency
Google Ad Grants Program offers qualifying non-profit organizations a monthly $10-40k budget for advertising on Google. This allows companies to get more visibility, donations, and volunteers who wouldn’t be able to otherwise. Using their software, online marketers use Google to target and display ads to the people that are most likely to care about your […]
Blog Category:Pay Per Click - PPC|Comments Off on Changes to Google Ad Grants: What Your Non-Profit Needs to Know
Most businesses, especially smaller ones, have a limited marketing budget. Making sure your money is being spent efficiently is incredibly important, and if you’re not fully utilizing your email list, you’re missing out on leads and revenue. Your website’s purpose is to connect you with people who hopefully become leads and buyers, and one of […]
SEO, PPC, social media, and advertising assist you in getting a higher volume of sales from potential customers; but it’s your email marketing that gets them to stay there by increasing repeated purchases and customer-brand engagement. While some of the following trends are not necessarily new techniques, they are significant in keeping up with the […]
Blog Category:Internet Marketing|Comments Off on 5 Email Marketing Trends to Look Out for in 2018
