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If you’re a business owner, certainly you have spent a great deal of time developing the “perfect website.” At least, you think you have, but for some reason sales aren’t as high as you would like. If you believe your website could convert at a higher rate or you simply don’t know, you should seek […]
Blog Category: Internet Marketing Comments Off on 3 Tips for Conversion Optimization
According to a report unveiled by Gartner 2016-2017 CMO Spend Survey, budget allocations on marketing by various organizations increased by an average of 12% in 2016, compared to the previous year, and is expected to rise further in 2017. Including more than 300 organizations across the U.K. and U.S., the following facts emerged. Projections For […]
Blog Category: Internet Marketing Comments Off on Average Marketing Spends in 2017
In the marketing world, pay-per-click, or PPC, is critical to success. PPC is a model of Internet marketing in which the advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization’s results to appear […]
Blog Category: Internet Marketing Comments Off on The Importance of Pay-Per-Per-Click (PPC) in 2017
Computers were once the size of rooms and were fed minimal directions through punch cards. Today they fit in your pocket and talk to each other through the Internet. In the tech market, connectivity is king, and we have reached a point where device connectivity is just as important as all of its other specs. […]
Blog Category: Internet Marketing Comments Off on The Internet of Things and You
It’s no secret that digital marketing has changed the way businesses around the globe reach their customers. Gone are the regional direct mail flyers. Here, instead, are email messages, social media posts, SMS, and instant messaging. As diverse as the field of digital marketing is, the one constant is that everything is always changing. To […]
Blog Category: Internet Marketing Comments Off on 2017 Digital Marketing Outlook
Videos, social media, content curation, and other sophisticated marketing approaches may get a lot of press, but there’s a tried-and-true method of online marketing that remains one of the most effective. Email marketing has a median ROI of 122 percent according to a 2016 study by the Direct Marketing Association, making it a core strategy […]
Blog Category: Internet Marketing Comments Off on Email Marketing Remains Versatile and Profitable
Behavioral marketing targets consumers based on their behavior through various websites and applications. Behavioral marketers target consumers by serving ads to segments of consumers that are predefined based on the organizations goals and objectives, as well as previously determined key performance indicators (KPIs). Behavioral marketing makes use of web analytics, cookies, computer applications, search history […]
Blog Category: Internet Marketing Tools Comments Off on Enhance Your Business With Behavior-based Marketing
Communicating with your potential customers and current customers through email is essential. In fact, MarketingSherpa found that 72% of U.S. adults prefer companies to communicate with them through email, as opposed to 48% postal mail, 34% television advertising, 31% print media, and 19% text messaging. In addition, The DMA found email has the highest conversion […]
Blog Category: Internet Marketing Tools Comments Off on 6 Email Marketing Tips for Small Businesses
Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]
Blog Category: Pay Per Click - PPC Comments Off on Five Facts You Didn’t Know About PPC
When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]
Blog Category: Internet Marketing Landing Pages | Organic SEO | Search Engine Optimization | SEO | SEO Blogs | SEO Writing Comments Off on Don’t Forget The Title
