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Blog Category: Internet Marketing

How to Avoid Website Drop-Off After the Holidays

With last minute shopping, booking, and browsing, web traffic reaches its annual peak during the holiday season — which can exhaust both business owners and customers, alike. However, after the hustle-and-bustle subsides and customers return to work and resume their normal routines, it is customary for businesses to experience a decline in web traffic after […]

Blog Category: Internet Marketing | Internet Marketing Tools | Pay Per Click - PPC | SEO | Comments Off on How to Avoid Website Drop-Off After the Holidays

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What Are Long-Tail Keywords?

Keywords are one of the best ways to drive traffic to your website, but you have to use them right to get the best results. Check out this quick overview of long-tail keywords, which are becoming a more popular SEO method for a number of successful businesses. Keywords When you search Google for something, you’re […]

Blog Category: Organic SEO | Pay Per Click - PPC | Search Engine Optimization | Comments Off on What Are Long-Tail Keywords?

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5 Ways Email Marketing Helps SEO

If you’re going to take advantage of email marketing, you need to be smart about it. A quality email marketing campaign can have a lot of great benefits for your brand. Take a look at these five ways email marketing can help bolster your SEO efforts. 1. Social engagement Designing emails with social sharing buttons […]

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3 Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are an effective way to reach new customers, but only when they’re done right. Not only do you need to convey the right message, but you also need to do it the right way. Here are 3 reasons your Facebook ads aren’t converting and how you can change it. Targeting One of the […]

Blog Category: Internet Marketing | Social Media | Social Media Facebook | Social Media Tools | Comments Off on 3 Reasons Why Your Facebook Ads Aren’t Converting

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5 Proven Landing Page Changes to Increase Conversions

Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]

Blog Category: Internet Marketing | Internet Marketing Landing Pages | Pay Per Click - PPC | Comments Off on 5 Proven Landing Page Changes to Increase Conversions

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PPC Trends in 2019

In the past year, we’ve seen changes that are influencing the world of pay per click advertising. Google Adwords has been rebranded, offering a new experience under the banner “Google Ads,” including the launch of several campaign types with their own unique features. Bing launched several features, targeting reports and capabilities. Amazon is also positioning […]

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3 Principles to Take Your Email Marketing to the Next Level

Email marketing is one of the most longstanding forms of outreach, but continues to be one of the most effective when used correctly. Indiscriminately blasting emails out to every person on a contact list however, is not the correct way to email market. That behavior is why email marketing has a negative image to some […]

Blog Category: Internet Marketing | Comments Off on 3 Principles to Take Your Email Marketing to the Next Level

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YouTube Continues Cracking Down on Duplicate Content

YouTube monetization and partnership changes have been the source of much discussion in recent years, with some content creators complaining that YouTube guidelines are too strict to allow them to continue generating revenue with the video-hosting giant. That trend of closely monitoring and curating content continues with YouTube now removing channels from their partnership program […]

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Using Surveys for Developing Content Marking Strategies

Matching your content with your audience is key to developing a strong following which actually engages with your company. Only producing content that you like is a really common mistake that many companies make. You might get lucky sometimes, but chances are you aren’t converting as well as you’d like. That’s because successful content marketing […]

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Google AdWords Tips from the Pros

There’s no question that Google AdWords is the #1 tool internet professionals use to develop web marketing campaigns. It’s free to use and seems relatively straightforward, so sometimes companies try to conduct their own in-house internet marketing, often with frustrating results. Even those who have gone through the AdWords certification program may find that they […]

Blog Category: Internet Marketing | Comments Off on Google AdWords Tips from the Pros

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