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Blog Category: Internet Marketing

3 Principles to Take Your Email Marketing to the Next Level

Email marketing is one of the most longstanding forms of outreach, but continues to be one of the most effective when used correctly. Indiscriminately blasting emails out to every person on a contact list however, is not the correct way to email market. That behavior is why email marketing has a negative image to some […]

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YouTube Continues Cracking Down on Duplicate Content

YouTube monetization and partnership changes have been the source of much discussion in recent years, with some content creators complaining that YouTube guidelines are too strict to allow them to continue generating revenue with the video-hosting giant. That trend of closely monitoring and curating content continues with YouTube now removing channels from their partnership program […]

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Using Surveys for Developing Content Marking Strategies

Matching your content with your audience is key to developing a strong following which actually engages with your company. Only producing content that you like is a really common mistake that many companies make. You might get lucky sometimes, but chances are you aren’t converting as well as you’d like. That’s because successful content marketing […]

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Google AdWords Tips from the Pros

There’s no question that Google AdWords is the #1 tool internet professionals use to develop web marketing campaigns. It’s free to use and seems relatively straightforward, so sometimes companies try to conduct their own in-house internet marketing, often with frustrating results. Even those who have gone through the AdWords certification program may find that they […]

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Effective Email Marketing Trends for your Business

Over the last decade or so, email has dominated the marketing world and we don’t expect it to stop anytime soon. In fact, it is predicted to continue to grow this year by at least another 3%, leaving it with more than 3.8 billion users worldwide. So, if you aren’t using email marketing yet, it […]

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Why You Should Work with a Google Premier Partner

Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]

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The Importance of PPC Advertising in Today’s Market

PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]

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5 Benefits of Hiring an Online Marketing Agency

Running a company is a lot of work. Taking care of your existing customers and maintaining the quality of your service is often enough to keep your schedule full. In the day-to-day operations of your company, it can be a strain to carve out time for planning and executing an effective marketing strategy. Here are […]

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Changes to Google Ad Grants: What Your Non-Profit Needs to Know

Google Ad Grants Program offers qualifying non-profit organizations a monthly $10-40k budget for advertising on Google. This allows companies to get more visibility, donations, and volunteers who wouldn’t be able to otherwise. Using their software, online marketers use Google to target and display ads to the people that are most likely to care about your […]

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