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Blog Category: Internet Marketing

The Importance of PPC Advertising in Today’s Market

PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]

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5 Benefits of Hiring an Online Marketing Agency

Running a company is a lot of work. Taking care of your existing customers and maintaining the quality of your service is often enough to keep your schedule full. In the day-to-day operations of your company, it can be a strain to carve out time for planning and executing an effective marketing strategy. Here are […]

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Changes to Google Ad Grants: What Your Non-Profit Needs to Know

Google Ad Grants Program offers qualifying non-profit organizations a monthly $10-40k budget for advertising on Google. This allows companies to get more visibility, donations, and volunteers who wouldn’t be able to otherwise. Using their software, online marketers use Google to target and display ads to the people that are most likely to care about your […]

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Are You Using Email Effectively?

Most businesses, especially smaller ones, have a limited marketing budget. Making sure your money is being spent efficiently is incredibly important, and if you’re not fully utilizing your email list, you’re missing out on leads and revenue. Your website’s purpose is to connect you with people who hopefully become leads and buyers, and one of […]

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5 Email Marketing Trends to Look Out for in 2018

SEO, PPC, social media, and advertising assist you in getting a higher volume of sales from potential customers; but it’s your email marketing that gets them to stay there by increasing repeated purchases and customer-brand engagement. While some of the following trends are not necessarily new techniques, they are significant in keeping up with the […]

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The Future of Online Marketing

Digital and online marketing see an abundance of change every year as technology evolves. Between now and the year 2020, online marketing trends will be heavily impacted by mobile phones and digital personal assistants. Both have begun to change not only the method by which we will market but how we need to write our […]

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The Importance of Call to Actions (CTAs) for Websites

A call to action (CTA) is an essential part of any website. Whether your objective is to have those who visit your site fill out a contact form, sign up for a newsletter or read a blog post, it’s crucial to provide a call to action so that the visitor has a clear direction for […]

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4 Digital Marketing Trends to Look Out for in 2018

It seems that every year we make greater technological leaps than the year before, which is why it is so crucial to stay ahead of the curve and anticipate potential changes. As 2018 approaches, keep an eye out for these upcoming digital marketing trends, which could help your business grow. Chatbots While they may not […]

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3 of the Most Common Conversion Killers

After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors […]

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How to Measure the Effectiveness of Your Content

The majority of online marketers do content marketing, but even in 2017, far too many neglect or outright ignore the analytics associated with that content and deprive themselves of the information vital to improving results. You don’t need a degree in statistics to measure the effectiveness of your content; the following tips and tools will […]

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