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Blog Category: Internet Marketing

3 of the Most Common Conversion Killers

After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors […]

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How to Measure the Effectiveness of Your Content

The majority of online marketers do content marketing, but even in 2017, far too many neglect or outright ignore the analytics associated with that content and deprive themselves of the information vital to improving results. You don’t need a degree in statistics to measure the effectiveness of your content; the following tips and tools will […]

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3 Tips for Conversion Optimization

If you’re a business owner, certainly you have spent a great deal of time developing the “perfect website.” At least, you think you have, but for some reason sales aren’t as high as you would like. If you believe your website could convert at a higher rate or you simply don’t know, you should seek […]

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Average Marketing Spends in 2017

According to a report unveiled by Gartner 2016-2017 CMO Spend Survey, budget allocations on marketing by various organizations increased by an average of 12% in 2016, compared to the previous year, and is expected to rise further in 2017. Including more than 300 organizations across the U.K. and U.S., the following facts emerged. Projections For […]

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The Importance of Pay-Per-Per-Click (PPC) in 2017

In the marketing world, pay-per-click, or PPC, is critical to success. PPC is a model of Internet marketing in which the advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization’s results to appear […]

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The Internet of Things and You

Computers were once the size of rooms and were fed minimal directions through punch cards. Today they fit in your pocket and talk to each other through the Internet. In the tech market, connectivity is king, and we have reached a point where device connectivity is just as important as all of its other specs. […]

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2017 Digital Marketing Outlook

It’s no secret that digital marketing has changed the way businesses around the globe reach their customers. Gone are the regional direct mail flyers. Here, instead, are email messages, social media posts, SMS, and instant messaging. As diverse as the field of digital marketing is, the one constant is that everything is always changing. To […]

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Email Marketing Remains Versatile and Profitable

Videos, social media, content curation, and other sophisticated marketing approaches may get a lot of press, but there’s a tried-and-true method of online marketing that remains one of the most effective. Email marketing has a median ROI of 122 percent according to a 2016 study by the Direct Marketing Association, making it a core strategy […]

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Enhance Your Business With Behavior-based Marketing

Behavioral marketing targets consumers based on their behavior through various websites and applications. Behavioral marketers target consumers by serving ads to segments of consumers that are predefined based on the organizations goals and objectives, as well as previously determined key performance indicators (KPIs). Behavioral marketing makes use of web analytics, cookies, computer applications, search history […]

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6 Email Marketing Tips for Small Businesses

Communicating with your potential customers and current customers through email is essential. In fact, MarketingSherpa found that 72% of U.S. adults prefer companies to communicate with them through email, as opposed to 48% postal mail, 34% television advertising, 31% print media, and 19% text messaging. In addition, The DMA found email has the highest conversion […]

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