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Blog Category: Internet Marketing

The Difference Between Google and Facebook Ads

The online marketing toolbox is jam-packed with different ways for your company to attract new customers. A key component of this is visibility: your customers have to be exposed to your products and services before they can be convinced to buy them. Though there are a few ways to make your business more visible, one […]

Blog Category: Internet Marketing | Pay Per Click - PPC | Social Media | Social Media Facebook | Social Media Marketing | Comments Off on The Difference Between Google and Facebook Ads

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How to Handle Negative Customer Reviews

Let’s be honest, nobody really likes being criticized. Sure, the point of genuine criticism is to help you make adjustments and get better for the future, but it’s still not easy to hear most of the time. The same is true when someone critiques your business. You’ve put so much hard work into developing a […]

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5 Ways Social Media Builds Trust with Consumers

Perhaps the most critical component of the business-client relationship is trust. Many companies today are leveraging the unique access that social media provides to consumers to build stronger relationships with them. Trust is what keeps customers coming back to you every time they need a product or service of a certain kind, and trust is […]

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How to Avoid Website Drop-Off After the Holidays

With last minute shopping, booking, and browsing, web traffic reaches its annual peak during the holiday season — which can exhaust both business owners and customers, alike. However, after the hustle-and-bustle subsides and customers return to work and resume their normal routines, it is customary for businesses to experience a decline in web traffic after […]

Blog Category: Internet Marketing | Internet Marketing Tools | Pay Per Click - PPC | SEO | Comments Off on How to Avoid Website Drop-Off After the Holidays

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What Are Long-Tail Keywords?

Keywords are one of the best ways to drive traffic to your website, but you have to use them right to get the best results. Check out this quick overview of long-tail keywords, which are becoming a more popular SEO method for a number of successful businesses. Keywords When you search Google for something, you’re […]

Blog Category: Organic SEO | Pay Per Click - PPC | Search Engine Optimization | Comments Off on What Are Long-Tail Keywords?

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5 Ways Email Marketing Helps SEO

If you’re going to take advantage of email marketing, you need to be smart about it. A quality email marketing campaign can have a lot of great benefits for your brand. Take a look at these five ways email marketing can help bolster your SEO efforts. 1. Social engagement Designing emails with social sharing buttons […]

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3 Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are an effective way to reach new customers, but only when they’re done right. Not only do you need to convey the right message, but you also need to do it the right way. Here are 3 reasons your Facebook ads aren’t converting and how you can change it. Targeting One of the […]

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5 Proven Landing Page Changes to Increase Conversions

Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]

Blog Category: Internet Marketing | Internet Marketing Landing Pages | Pay Per Click - PPC | Comments Off on 5 Proven Landing Page Changes to Increase Conversions

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PPC Trends in 2019

In the past year, we’ve seen changes that are influencing the world of pay per click advertising. Google Adwords has been rebranded, offering a new experience under the banner “Google Ads,” including the launch of several campaign types with their own unique features. Bing launched several features, targeting reports and capabilities. Amazon is also positioning […]

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3 Principles to Take Your Email Marketing to the Next Level

Email marketing is one of the most longstanding forms of outreach, but continues to be one of the most effective when used correctly. Indiscriminately blasting emails out to every person on a contact list however, is not the correct way to email market. That behavior is why email marketing has a negative image to some […]

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