Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]
When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]
In an attempt to stop site creators from using doorway pages to rank for certain keywords, Google announced they will be releasing an adjusted ranking algorithm that will penalize sites that they suspect of using doorway pages. Google has updated what they consider to be doorway pages, citing examples including: “Having multiple domain names or […]
When it comes to PPC marketing, sending visitors to a landing page is often far more effective than taking them to the home page of your site. This is because the home page needs to be general. It must cater to every single potential client and it needs to encompass all of your services or […]
Webmasters often focus a lot of their time on the homepage of their site, but specific landing pages can be equally important to sales, traffic and overall visitor experience.
