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Our Blog

Blog Category: Internet Marketing

3 Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are an effective way to reach new customers, but only when they’re done right. Not only do you need to convey the right message, but you also need to do it the right way. Here are 3 reasons your Facebook ads aren’t converting and how you can change it. Targeting One of the […]

Blog Category: Internet Marketing | Social Media | Social Media Facebook | Social Media Tools | Comments Off on 3 Reasons Why Your Facebook Ads Aren’t Converting

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5 Proven Landing Page Changes to Increase Conversions

Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]

Blog Category: Internet Marketing | Internet Marketing Landing Pages | Pay Per Click - PPC | Comments Off on 5 Proven Landing Page Changes to Increase Conversions

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PPC Trends in 2019

In the past year, we’ve seen changes that are influencing the world of pay per click advertising. Google Adwords has been rebranded, offering a new experience under the banner “Google Ads,” including the launch of several campaign types with their own unique features. Bing launched several features, targeting reports and capabilities. Amazon is also positioning […]

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3 Principles to Take Your Email Marketing to the Next Level

Email marketing is one of the most longstanding forms of outreach, but continues to be one of the most effective when used correctly. Indiscriminately blasting emails out to every person on a contact list however, is not the correct way to email market. That behavior is why email marketing has a negative image to some […]

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YouTube Continues Cracking Down on Duplicate Content

YouTube monetization and partnership changes have been the source of much discussion in recent years, with some content creators complaining that YouTube guidelines are too strict to allow them to continue generating revenue with the video-hosting giant. That trend of closely monitoring and curating content continues with YouTube now removing channels from their partnership program […]

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Using Surveys for Developing Content Marking Strategies

Matching your content with your audience is key to developing a strong following which actually engages with your company. Only producing content that you like is a really common mistake that many companies make. You might get lucky sometimes, but chances are you aren’t converting as well as you’d like. That’s because successful content marketing […]

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Google AdWords Tips from the Pros

There’s no question that Google AdWords is the #1 tool internet professionals use to develop web marketing campaigns. It’s free to use and seems relatively straightforward, so sometimes companies try to conduct their own in-house internet marketing, often with frustrating results. Even those who have gone through the AdWords certification program may find that they […]

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Effective Email Marketing Trends for your Business

Over the last decade or so, email has dominated the marketing world and we don’t expect it to stop anytime soon. In fact, it is predicted to continue to grow this year by at least another 3%, leaving it with more than 3.8 billion users worldwide. So, if you aren’t using email marketing yet, it […]

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Why You Should Work with a Google Premier Partner

Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]

Blog Category: Internet Marketing | Pay Per Click - PPC | Comments Off on Why You Should Work with a Google Premier Partner

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