PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]
Blog Category:Pay Per Click - PPC|Comments Off on The Importance of PPC Advertising in Today’s Market
Google Ad Grants Program offers qualifying non-profit organizations a monthly $10-40k budget for advertising on Google. This allows companies to get more visibility, donations, and volunteers who wouldn’t be able to otherwise. Using their software, online marketers use Google to target and display ads to the people that are most likely to care about your […]
Blog Category:Pay Per Click - PPC|Comments Off on Changes to Google Ad Grants: What Your Non-Profit Needs to Know
Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]
Blog Category:Pay Per Click - PPC|Comments Off on Five Facts You Didn’t Know About PPC
Thanks in large part to smart phones, immediacy of information is something we’ve come to expect as a society. If we want to know a piece of information, we expect to know it within minutes. As a result of that, it is becoming increasingly frequent that we wait to make decisions on where to go […]
When it comes to PPC marketing, sending visitors to a landing page is often far more effective than taking them to the home page of your site. This is because the home page needs to be general. It must cater to every single potential client and it needs to encompass all of your services or […]
We’re already nearing the third month of 2015 and the PPC trends of the year are here and ready to be heard. We know that pay-per-click advertising is the keystone of any successful Internet marketing campaign. With more consumers’ lives being intricately connected to their electronic devices, it’s more important than ever to utilize that. […]
