Contact Us Today

Our Blog

Blog Category: Pay Per Click – PPC

How to Avoid Website Drop-Off After the Holidays

With last minute shopping, booking, and browsing, web traffic reaches its annual peak during the holiday season — which can exhaust both business owners and customers, alike. However, after the hustle-and-bustle subsides and customers return to work and resume their normal routines, it is customary for businesses to experience a decline in web traffic after […]

Blog Category: Internet Marketing | Internet Marketing Tools | Pay Per Click - PPC | SEO | Comments Off on How to Avoid Website Drop-Off After the Holidays

Read More


What Are Long-Tail Keywords?

Keywords are one of the best ways to drive traffic to your website, but you have to use them right to get the best results. Check out this quick overview of long-tail keywords, which are becoming a more popular SEO method for a number of successful businesses. Keywords When you search Google for something, you’re […]

Blog Category: Organic SEO | Pay Per Click - PPC | Search Engine Optimization | Comments Off on What Are Long-Tail Keywords?

Read More


5 Proven Landing Page Changes to Increase Conversions

Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]

Blog Category: Internet Marketing | Internet Marketing Landing Pages | Pay Per Click - PPC | Comments Off on 5 Proven Landing Page Changes to Increase Conversions

Read More


PPC Trends in 2019

In the past year, we’ve seen changes that are influencing the world of pay per click advertising. Google Adwords has been rebranded, offering a new experience under the banner “Google Ads,” including the launch of several campaign types with their own unique features. Bing launched several features, targeting reports and capabilities. Amazon is also positioning […]

Blog Category: Internet Marketing | Pay Per Click - PPC | Comments Off on PPC Trends in 2019

Read More


Why You Should Work with a Google Premier Partner

Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]

Blog Category: Internet Marketing | Pay Per Click - PPC | Comments Off on Why You Should Work with a Google Premier Partner

Read More


The Importance of PPC Advertising in Today’s Market

PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]

Blog Category: Pay Per Click - PPC | Comments Off on The Importance of PPC Advertising in Today’s Market

Read More


Changes to Google Ad Grants: What Your Non-Profit Needs to Know

Google Ad Grants Program offers qualifying non-profit organizations a monthly $10-40k budget for advertising on Google. This allows companies to get more visibility, donations, and volunteers who wouldn’t be able to otherwise. Using their software, online marketers use Google to target and display ads to the people that are most likely to care about your […]

Blog Category: Pay Per Click - PPC | Comments Off on Changes to Google Ad Grants: What Your Non-Profit Needs to Know

Read More


Five Facts You Didn’t Know About PPC

Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]

Blog Category: Pay Per Click - PPC | Comments Off on Five Facts You Didn’t Know About PPC

Read More


“Near Me” Searches Are a Big Google Trend

Thanks in large part to smart phones, immediacy of information is something we’ve come to expect as a society. If we want to know a piece of information, we expect to know it within minutes. As a result of that, it is becoming increasingly frequent that we wait to make decisions on where to go […]

Blog Category: Organic SEO | Pay Per Click - PPC | Search Engine Optimization | SEO | SEO Local | SEO Mobile Search | Comments Off on “Near Me” Searches Are a Big Google Trend

Read More