The online marketing toolbox is jam-packed with different ways for your company to attract new customers. A key component of this is visibility: your customers have to be exposed to your products and services before they can be convinced to buy them. Though there are a few ways to make your business more visible, one […]
With last minute shopping, booking, and browsing, web traffic reaches its annual peak during the holiday season — which can exhaust both business owners and customers, alike. However, after the hustle-and-bustle subsides and customers return to work and resume their normal routines, it is customary for businesses to experience a decline in web traffic after […]
Keywords are one of the best ways to drive traffic to your website, but you have to use them right to get the best results. Check out this quick overview of long-tail keywords, which are becoming a more popular SEO method for a number of successful businesses. Keywords When you search Google for something, you’re […]
Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]
In the past year, we’ve seen changes that are influencing the world of pay per click advertising. Google Adwords has been rebranded, offering a new experience under the banner “Google Ads,” including the launch of several campaign types with their own unique features. Bing launched several features, targeting reports and capabilities. Amazon is also positioning […]
This year, like every year it seems, Google has decided to implement a few changes to their software. The focus for 2018 is on Google AdWords and its User Interface (UI). While you can still use the old UI, toward the end of 2018, it will make a permanent switch over to the more dynamic […]
Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]
PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]
Blog Category:Pay Per Click - PPC|Comments Off on The Importance of PPC Advertising in Today’s Market
Google Ad Grants Program offers qualifying non-profit organizations a monthly $10-40k budget for advertising on Google. This allows companies to get more visibility, donations, and volunteers who wouldn’t be able to otherwise. Using their software, online marketers use Google to target and display ads to the people that are most likely to care about your […]
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Pay-per-click advertising (PPC) can be a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search due to the ever-changing organic search algorithms and people’s decreasing patience. There are many facts you may already know about PPC, such as the importance of your […]
Blog Category:Pay Per Click - PPC|Comments Off on Five Facts You Didn’t Know About PPC
