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Blog Category: SEO

Outdated SEO Tactics You Should Avoid

There’s something even more frightening than Halloween spooks and monsters to an online marketer, and that’s outdated Search Engine Optimization (SEO) tactics. These can range in severity from harmless but ineffective to downright destructive, but for some reason, many people still use them. SEO professionals and even Google have warned people to stay away from […]

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Tips for Creating Quality Content, Straight from Google

Google places a high importance on “high-quality” content as it relates to search engine rankings, but have provided little guidance on what they consider “high-quality” until now. Google’s Developer Relations Group published five guides last month that aimed to help their own content creators create high-quality documentation. These documents make up a small portion of […]

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3 of the Most Common Conversion Killers

After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors […]

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A Modern SEO Strategy

In today’s digital era, ranking high on search engines is essential for a successful business. However, customer usage, expectations, online behavior, and search engine algorithms are changing over time. Thus, a modern and more holistic SEO strategy is indispensable to ensure you drive more traffic to your site. Here are the basics of modern SEO […]

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SEO: What You Need to Know

Watch the traffic on a brand new website, and you’ll likely pass out from boredom in between visitors. So, how do sites that are big today grow their traffic from 0 to the thousands, or even hundreds of thousands, of unique visitors per day? Search Engine Optimization (SEO) is a marketing practice that helps grow […]

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The Consumer is Key to Content Marketing

The consumer is a brand, product and organization’s voter, judge and jury. They have complete control over what is effective, what kind of impact the messaging can have, and whether the communication can be considered trustworthy. Viewing the consumer as a statistic can sometimes develop misperceptions in the marketer’s mind about who the consumer is […]

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Don't Forget The Title

Don’t Forget The Title

When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]

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Pick Keywords like a Pro

It’ll be no surprise to you that picking the right keyword(s) for your campaign can make or break your ranking on Google. What is the “right” keyword though? How do you find the right word or string of words that will bring customers to your site and get them to convert? Remember, your goal is […]

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5 SEO Principles

5 SEO Principles that We All Need to Remember from Time to Time

Search engine optimization is constantly changing and evolving. Once we consider ourselves at least semi-proficient in basic SEO, we tend to stop worrying so much about the fundamentals and focus more on the latest updates and changes within the industry. We’re all familiar with the rush to read up on Google’s latest update and what […]

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What You Need to Know About Google “Buy” Buttons

The Internet is buzzing this week thanks to an article published by The Wall Street Journal claiming that we could be seeing “Buy” buttons on certain mobile search ads in as little as a few weeks. This is big news as it takes Google from simply the resource that leads the customer to the merchant […]

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