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Blog Category: SEO

Why Link Building is No Longer Relevant for SEO

When Google was first released, there were simple tricks you could use to get to the top of the rankings in the blink of an eye. The key to almost all of these quick methods for ranking on Google involved some form of link building. Years ago, you could buy up a bunch of different domains […]

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Clarifications to Google’s Mobile-First Indexing

There has been some confusion as Google begins rolling out their mobile-first indexing to an increasing number of sites, and as the search giant has seen the confusion within the industry, they have clarified a number of different points via Twitter. URLs with mobile-first indexing If you utilize different URLs for your mobile site as […]

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Why Technical SEO Matters

Quality content and relative links are typically recognized as important parts of the SEO picture, but something that goes without proper attention is technical SEO. A Google search quality senior strategist recently said that content, links, and RankBrain are the most important ranking factors, and the SEO world ran with that info. Since then, much […]

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3 Content Marketing Tactics for Small Businesses

As a small or local business, it can be hard to market your brand and build an online following. Content marking is a great way to boost your SEO ranking and give potential consumers a chance to get to know your brand before deciding if they want to buy from you. What is Content Marketing? […]

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5 Tips for Local SEO

Search engine optimization, or SEO, is a ranking factor in search engines such as Google and Bing that determine how high on a page of search results your company will be listed. When it comes to local SEO, some practices differ, and some are more important than others. When evaluating your local SEO practices, consider […]

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Voice Searches and SEO

In the past year, voice searches have seen a boom in popularity. While the exact number is hard to determine, Google says that it is somewhere between 20-25% of all mobile searches. This is closely connected to the rise of home assistant devices like Google Home and Amazon Echo, coupled with more accurate voice recognition […]

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4 Strategies for Staying Inspired to Write for SEO

Inspiration has a habit of coming and going at the most inopportune times. It can pop up randomly when you’re not focused on writing and have no way to record your brilliant ideas, and it can be seemingly hard to find when we need it most. With the holidays behind us, it can seem difficult […]

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Outdated SEO Tactics You Should Avoid

There’s something even more frightening than Halloween spooks and monsters to an online marketer, and that’s outdated Search Engine Optimization (SEO) tactics. These can range in severity from harmless but ineffective to downright destructive, but for some reason, many people still use them. SEO professionals and even Google have warned people to stay away from […]

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Tips for Creating Quality Content, Straight from Google

Google places a high importance on “high-quality” content as it relates to search engine rankings, but have provided little guidance on what they consider “high-quality” until now. Google’s Developer Relations Group published five guides last month that aimed to help their own content creators create high-quality documentation. These documents make up a small portion of […]

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3 of the Most Common Conversion Killers

After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors […]

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