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Blog Category: SEO

3 Content Marketing Tactics for Small Businesses

As a small or local business, it can be hard to market your brand and build an online following. Content marking is a great way to boost your SEO ranking and give potential consumers a chance to get to know your brand before deciding if they want to buy from you. What is Content Marketing? […]

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5 Tips for Local SEO

Search engine optimization, or SEO, is a ranking factor in search engines such as Google and Bing that determine how high on a page of search results your company will be listed. When it comes to local SEO, some practices differ, and some are more important than others. When evaluating your local SEO practices, consider […]

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Voice Searches and SEO

In the past year, voice searches have seen a boom in popularity. While the exact number is hard to determine, Google says that it is somewhere between 20-25% of all mobile searches. This is closely connected to the rise of home assistant devices like Google Home and Amazon Echo, coupled with more accurate voice recognition […]

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4 Strategies for Staying Inspired to Write for SEO

Inspiration has a habit of coming and going at the most inopportune times. It can pop up randomly when you’re not focused on writing and have no way to record your brilliant ideas, and it can be seemingly hard to find when we need it most. With the holidays behind us, it can seem difficult […]

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Outdated SEO Tactics You Should Avoid

There’s something even more frightening than Halloween spooks and monsters to an online marketer, and that’s outdated Search Engine Optimization (SEO) tactics. These can range in severity from harmless but ineffective to downright destructive, but for some reason, many people still use them. SEO professionals and even Google have warned people to stay away from […]

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Tips for Creating Quality Content, Straight from Google

Google places a high importance on “high-quality” content as it relates to search engine rankings, but have provided little guidance on what they consider “high-quality” until now. Google’s Developer Relations Group published five guides last month that aimed to help their own content creators create high-quality documentation. These documents make up a small portion of […]

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3 of the Most Common Conversion Killers

After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors […]

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A Modern SEO Strategy

In today’s digital era, ranking high on search engines is essential for a successful business. However, customer usage, expectations, online behavior, and search engine algorithms are changing over time. Thus, a modern and more holistic SEO strategy is indispensable to ensure you drive more traffic to your site. Here are the basics of modern SEO […]

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SEO: What You Need to Know

Watch the traffic on a brand new website, and you’ll likely pass out from boredom in between visitors. So, how do sites that are big today grow their traffic from 0 to the thousands, or even hundreds of thousands, of unique visitors per day? Search Engine Optimization (SEO) is a marketing practice that helps grow […]

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The Consumer is Key to Content Marketing

The consumer is a brand, product and organization’s voter, judge and jury. They have complete control over what is effective, what kind of impact the messaging can have, and whether the communication can be considered trustworthy. Viewing the consumer as a statistic can sometimes develop misperceptions in the marketer’s mind about who the consumer is […]

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