For most patients, choosing a healthcare facility isn’t just about finding a convenient location that’s in-network. It’s about finding a long-term provider that’s reputable, agreeable, and trustworthy. While there are specific marketing practices that can make a healthcare facility appear as any one of the three, there’s only one that will help you effectively and […]
Would you spend time crafting an educated and effective blog piece just to post it on someone else’s website? Creating content relevant to your products and services for another business’s blog page is exactly what guest blogging is, and it happens to be exactly what your brand needs in its marketing mix. If you’ve recently […]
Whether you know it or not, the whole world is revising their online marketing strategies around SEO. Most – if not all of those strategies are focusing on this simple principle, and with good reason. Did you know 46% of all people in the world used the Internet at some point during 2017? Of those […]
It’s bound to happen eventually. We’re all busy people, and clients are no exception. With everything that goes into the day-to-day operations of running a company, sometimes communication is less immediate than we’d like. Whether you’re collaborating with them to create new ideas, or they need to add funds to their account to comply with […]
Inspiration has a habit of coming and going at the most inopportune times. It can pop up randomly when you’re not focused on writing and have no way to record your brilliant ideas, and it can be seemingly hard to find when we need it most. With the holidays behind us, it can seem difficult […]
Blog Category:SEO | SEO Blogs|Comments Off on 4 Strategies for Staying Inspired to Write for SEO
Google places a high importance on “high-quality” content as it relates to search engine rankings, but have provided little guidance on what they consider “high-quality” until now. Google’s Developer Relations Group published five guides last month that aimed to help their own content creators create high-quality documentation. These documents make up a small portion of […]
Blog Category:SEO Blogs | SEO Writing|Comments Off on Tips for Creating Quality Content, Straight from Google
In today’s digital era, ranking high on search engines is essential for a successful business. However, customer usage, expectations, online behavior, and search engine algorithms are changing over time. Thus, a modern and more holistic SEO strategy is indispensable to ensure you drive more traffic to your site. Here are the basics of modern SEO […]
Blog Category:SEO Blogs|Comments Off on A Modern SEO Strategy
The consumer is a brand, product and organization’s voter, judge and jury. They have complete control over what is effective, what kind of impact the messaging can have, and whether the communication can be considered trustworthy. Viewing the consumer as a statistic can sometimes develop misperceptions in the marketer’s mind about who the consumer is […]
Blog Category:SEO Blogs|Comments Off on The Consumer is Key to Content Marketing
When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]
Businesses are working harder than ever to boost their local visibility, and rightly so. So how does one make their business local-friendly online? Content, content, content. As we’ve recently seen several times over in all aspects of SEO (Search Engine Optimization), content is paramount for increasing local prominence. Blogs are an easy way to boost […]
