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Blog Category: SEO Writing

Tips for Creating Quality Content, Straight from Google

Google places a high importance on “high-quality” content as it relates to search engine rankings, but have provided little guidance on what they consider “high-quality” until now. Google’s Developer Relations Group published five guides last month that aimed to help their own content creators create high-quality documentation. These documents make up a small portion of […]

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Don't Forget The Title

Don’t Forget The Title

When creating a piece of content for your site or a client’s, you’ll likely put every effort into getting the wording just right. You’ll include strong keywords. You’ll keep the paragraphs short and precise. All of this should culminate in a piece of writing that is compelling to readers. There’s one thing, though, that often […]

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5 Content Marketing Tips for “Less Exciting” Industries

“I’d love to write engaging content for my business, but my field isn’t very exciting.” Hold it right there. There are interesting things to write about in all fields. Fact. The problem is not the industry; the problem is you can’t come up with any creative ideas off the top of your head. We can […]

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8 Rules to Writing Quality Content

Several algorithm updates from Google in recent years have changed the way a lot of us write content. The guidelines to writing effective, quality content are really quite simple when we break it down to a few basic rules.

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How to Write SEO Copy After Panda & Penguin (AP)

If you browse through a SERP (search engine results page) for a particular keyword you’ll notice an interesting phenomenon. The results you’ll find will often not match the keyword or phrase that you’ve entered. It’s close, but it often isn’t an exact match. Over the past few years it appears that Google has gotten a […]

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