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Blog Category: Social Media

How Often Should I be Posting on Social Media in 2019?

Social media marketing is one of the most important parts of your marketing strategy in 2019, and it’s not necessarily as easy as posting on your own personal social accounts. If you’re wondering how often you should be posting on social media to get the best results for your brand, take a look at some […]

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5 Ways Email Marketing Helps SEO

If you’re going to take advantage of email marketing, you need to be smart about it. A quality email marketing campaign can have a lot of great benefits for your brand. Take a look at these five ways email marketing can help bolster your SEO efforts. 1. Social engagement Designing emails with social sharing buttons […]

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3 Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are an effective way to reach new customers, but only when they’re done right. Not only do you need to convey the right message, but you also need to do it the right way. Here are 3 reasons your Facebook ads aren’t converting and how you can change it. Targeting One of the […]

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Pinterest Reaches A Quarter Billion Monthly Users

It may not be talked about quite as much as social media giants Facebook or Instagram, but Pinterest is no slouch. They recently announced reaching a milestone of 250 million active monthly users. In fact, Pinterest has been growing aggressively recently. The company states that their site is home to over 175 billion ideas for […]

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Facebook Now Fact-Checks Photos and Videos

In a world where misinformation and fake news has become commonplace, Facebook is taking steps to put a stop to it. They recently announced their fact-checking efforts that began with news articles will be extending to reviewing the accuracy of photos and videos. In the future, Facebook’s 27 fact-checking partners in 17 countries across the […]

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Twitter Brings Back the Option of a Chronological Feed

Social media is an ever-changing landscape of updates and algorithm changes, and one topic that has been the subject of much debate is the ordering of news feeds. Facebook, Instagram, and Twitter have all adopted news feeds that order results based on algorithms that are designed to show a specific user things that are relevant […]

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Scrap These Old Social Media Strategies

Back when they first arrived on the scene, few saw Facebook, Twitter, and Instagram as anything more than opportunities to connect with friends and get a glimpse into celebrities’ lives. Now, they are money-making machines: some people make millions just from posting on Instagram. Facebook has turned into one of the best places for businesses […]

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3 Reasons Why Facebook Is Removing the Trending Section

Facebook announced recently that they would be removing Trending: the section of the site on the right-hand side of the News Feed that displays a list of popular news topics at a given time. The Trending section was originally launched in 2014 as a way to help people discover topics that were popular across the Facebook […]

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Facebook Places Autoplay Video Ads in Messenger

Recently, Facebook has begun placing autoplay video ads in their standalone messaging app, Messenger. Facebook first begun inserting ads into Messenger a year and a half ago, but up until this point they had only been static ads. Stefanos Loukakos, the head of Facebook Messenger’s ad business, confirmed that video ads started appearing for people […]

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Is Snapchat Right for Your Business?

One of the most important aspects of starting a social media strategy is picking the platforms that will best reach your audience. This means that, before you start, you must clearly define who your audience is. This could be age, gender, education level, marital and familial status, among many other demographics that will give you […]

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