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Blog Category: Social Media

Healthcare Logo Design: 3 Fundamental Tips to Start With

Healthcare Logo Design: 3 Fundamental Tips to Start With

After putting so much time into hiring top talent, securing a location, and designing an office space, you’re finally ready to introduce the rest of the world to your healthcare facility — well, almost. Before you start posting on social media or printing marketing materials, you first need to design a logo to help patients […]

Blog Category: Social Media Tools | Comments Off on Healthcare Logo Design: 3 Fundamental Tips to Start With

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4 Ways to Make Your Social Media Posts More Accessible

4 Ways to Make Your Social Media Posts More Accessible

What’s your main social media goal — gaining followers, boosting engagement, or driving brand awareness? No matter what you’re trying to achieve on social media, you won’t get far if certain members of your own audience can’t fully access your posts. Here are four accessibility tips to start using on your profiles today.  Set Image […]

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The Role of Empathy in Your Digital Marketing

The Role of Empathy in Your Digital Marketing

When crises strike, consumers no longer shop based on their needs — they have to prioritize purchases, save as much as possible, and rely on the most convenient options available. But when the chaos subsides and customers start to regain financial freedom, they remain loyal to the brands that have earned their trust and consistently […]

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4 SEO Strategies for Nonprofits in 2020

4 SEO Strategies for Nonprofits in 2020

No matter your mission, vision, or values, you’ll have a hard time spreading the word about your nonprofit unless you optimize it. To help you get started on a strategy fit for your community program, academic institute, or other nonprofit organization, we’ve laid out the top SEO practices to try in 2020.   Practice Local […]

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Improving Your Online Presence With Digital PR

Improving Your Online Presence With Digital PR

You’re optimizing content but not ranking any higher. Or maybe your website is getting traffic but not generating sales. If you’ve got a digital marketing gap to bridge, digital PR might be the way to do it. Whether you’ve got a brand-new brand to get up and running or a full-grown business that needs some […]

Blog Category: SEO | Social Media | Comments Off on Improving Your Online Presence With Digital PR

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4 Social Media Tips for Law Firms

4 Social Media Tips for Law Firms

An effective social media strategy is vital to every business. For ones in the legal industry, however, it can be tricky to understand how to even begin crafting one. Do you want your firm to appear casual or completely corporate? How can you incite engagement without being too promotional? Are certain channels more effective in […]

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New Year Resolutions Small Business Social Media

5 New Year’s Resolutions for Your Small Business’s Social Media

It’s tradition to set personal goals at the beginning of the year—ones that might minimize your carbon footprint, improve your health, or expand your knowledge. But for business owners, professional resolutions need just as much priority. This year, rather than solely focusing on your individual improvements, think about what you can do to support your […]

Blog Category: Social Media | Social Media Marketing | Comments Off on 5 New Year’s Resolutions for Your Small Business’s Social Media

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The Difference Between Google and Facebook Ads

The online marketing toolbox is jam-packed with different ways for your company to attract new customers. A key component of this is visibility: your customers have to be exposed to your products and services before they can be convinced to buy them. Though there are a few ways to make your business more visible, one […]

Blog Category: Internet Marketing | Pay Per Click - PPC | Social Media | Social Media Facebook | Social Media Marketing | Comments Off on The Difference Between Google and Facebook Ads

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5 Ways Social Media Builds Trust with Consumers

Perhaps the most critical component of the business-client relationship is trust. Many companies today are leveraging the unique access that social media provides to consumers to build stronger relationships with them. Trust is what keeps customers coming back to you every time they need a product or service of a certain kind, and trust is […]

Blog Category: Internet Marketing | Social Media | Uncategorized | Comments Off on 5 Ways Social Media Builds Trust with Consumers

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How Often Should I be Posting on Social Media in 2019?

Social media marketing is one of the most important parts of your marketing strategy in 2019, and it’s not necessarily as easy as posting on your own personal social accounts. If you’re wondering how often you should be posting on social media to get the best results for your brand, take a look at some […]

Blog Category: Social Media | Social Media Marketing | Social Media News | Social Media Tools | Comments Off on How Often Should I be Posting on Social Media in 2019?

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