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Blog Category: Social Media

3 Reasons Why Facebook Is Removing the Trending Section

Facebook announced recently that they would be removing Trending: the section of the site on the right-hand side of the News Feed that displays a list of popular news topics at a given time. The Trending section was originally launched in 2014 as a way to help people discover topics that were popular across the Facebook […]

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Facebook Places Autoplay Video Ads in Messenger

Recently, Facebook has begun placing autoplay video ads in their standalone messaging app, Messenger. Facebook first begun inserting ads into Messenger a year and a half ago, but up until this point they had only been static ads. Stefanos Loukakos, the head of Facebook Messenger’s ad business, confirmed that video ads started appearing for people […]

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Is Snapchat Right for Your Business?

One of the most important aspects of starting a social media strategy is picking the platforms that will best reach your audience. This means that, before you start, you must clearly define who your audience is. This could be age, gender, education level, marital and familial status, among many other demographics that will give you […]

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4 Ways to Make an Impact on Instagram

Like all other social media platforms, Instagram is about conversation. However, this platform has the added bonus of great visual aspects that attract customers. If you are familiar with how the app works, you know that people will be actively searching for content similar to yours with keywords and hashtags. Here are a few ways […]

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Building a Brand Personality Through Social Media

Whether you’re just coming onto the social media scene or you’re looking to improve your presence, the most important driving force of building a following is developing a consistent brand personality and strategic social media plan. Why Social Media? In 2017, 81 percent of people in the United States used some form of social media. […]

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How to Understand Your Consumer Using Social Media

Your primary goal as a company is to offer a service to consumers. But, if you don’t understand who your consumers are and what they want, then you will never build customer loyalty or give them the optimal experience with your brand. While there are several ways to learn about your customers, this article will […]

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What Businesses Need to Know About Facebook’s News Feed Updates

Facebook recently announced new changes to the News Feed promising more meaningful content, which is great! But the latest features also include a decrease in the amount of public content that users will see from businesses, brands, and media. While this new algorithm won’t be the death of your social presence, it will invoke a […]

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4 Reasons You Should Market Your Business on LinkedIn

Marketing your business can often feel like a chore and a waste of time if you’re not seeing any return on investment (ROI). Fortunately, a big part of your marketing success is determined by where and how you market. By using your target audience as a guide, you can make better decisions for your company’s […]

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The Value of Using Social Media for Your Business

Before social media grew into the phenomenon we now know it as today – many people looked at it as just a fad popular with the younger generation. It makes sense. After all, kids obsessively stayed online for hours communicating through AOL chatrooms or expressing themselves creatively through platforms such as LiveJournal, which blurs the […]

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When Should Your Business Use Pinterest?

Most of the social media hype you hear is about Facebook, LinkedIn, Twitter, and Instagram. These are excellent platforms for online business marketing and engagement with customers and clients for many businesses, but for some Pinterest offers another opportunity to accomplish these goals. What is Pinterest? Pinterest is a visual medium, using images to share […]

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