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In February, Mail Chimp revealed that recipients open an average of 16.75 percent of the e-commerce emails they receive. The click-through rate (CTR) for the links in those emails averages 2.32 percent. Many concur that those are excellent stats for email marketing, and most any marketing initiative. This is one of the many important reasons […]
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In the tech world, applications have a huge foothold in the market. From Apple’s ever-expanding app store to the implementation of responsive web design in application development, having a strong understanding of application development can benefit your business. There are several things to consider regarding application development, including: Purpose – What does your application do? […]
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As technological advances continue to grow, the distance between people around the world rapidly shrinks. In the past ten years we have transitioned from flip phones and dial-up modems to smartphones and wi-fi just about everywhere you go. We no longer need to wait for information because the whole world is at our fingertips and […]
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With the rapid succession of marketing technology, such as responsive web design and automation, the last thing you want is to be left behind. Your company’s online presence is crucial to brand awareness, marketing, and sales. A proper website to represent the company and promote or sell a product can make or break most organizations. […]
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Website conversion optimization refers to a method of using analytics and other user feedback to help improve the performance of any given website. A conversion means that a visitor on your site has taken the action you wish them to take. You can use conversion metrics to improve the success of your website and your […]
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Searching for a certified Google Adwords Partner to manage your PPC campaign? With Web Solutions of America you’ll get several!
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With the explosion of smart phone use comes the need to make certain your website is mobile ready. When you have a mobile-friendly website with clear graphics and easy navigation your potential customers have access to your business from virtually anywhere on the planet 24 hours a day, 7 days a week. A business whose […]
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Before giving the definition of a meta-search engine, you’ll probably need to first understand how a typical search engine works. A search engine, like Google for instance, sends out robots (aka spiders). The robot will bounce from one site to another until it has enough information to create a record or database of the sites […]
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Email marketing is an advertising technique that utilizes email to distribute promotional materials, marketing messages, or to stay in contact with a faithful end user. It can be performed using cold lists (not recommended), opt-in lists, or lists created through website sales and/or transactions. It has become one of the more popular advertising methods because […]
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