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The Importance of Phone Etiquette for Sales Reps

The Importance of Phone Etiquette for Sales Reps

Depending on the size of your business, you may have anywhere from a small team to an entire department dedicated to selling your product or service. But with the rise of hyper-convenience, it’s increasingly harder for your sales staff to reach your target audience in person. Therefore, even if everyone on the team knows your […]

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The Benefits of Bringing Your Pet to Work

Let’s face it. We all know that no matter how hard we try to create a fun, relaxing work environment, worry and stress still seep into our office. Deadlines, office drama, and lack of passion can make coming into the office for eight hours a day torturous. However, there is one easy way to reduce […]

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How to Handle Negative Customer Reviews

Let’s be honest, nobody really likes being criticized. Sure, the point of genuine criticism is to help you make adjustments and get better for the future, but it’s still not easy to hear most of the time. The same is true when someone critiques your business. You’ve put so much hard work into developing a […]

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5 Ways Social Media Builds Trust with Consumers

Perhaps the most critical component of the business-client relationship is trust. Many companies today are leveraging the unique access that social media provides to consumers to build stronger relationships with them. Trust is what keeps customers coming back to you every time they need a product or service of a certain kind, and trust is […]

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SEO Trends in 2019

Like anything else on the internet, search engine optimization is constantly evolving. Since the first search engine in 1997 website creators have been scraping to make sure their page is relevant and easy to find. Keeping up with the latest changes with SEO is vital to anyone with a website. So, what changes are coming? […]

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Clarifications to Google’s Mobile-First Indexing

There has been some confusion as Google begins rolling out their mobile-first indexing to an increasing number of sites, and as the search giant has seen the confusion within the industry, they have clarified a number of different points via Twitter. URLs with mobile-first indexing If you utilize different URLs for your mobile site as […]

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The Continued Importance of Email Marketing

In February, Mail Chimp revealed that recipients open an average of 16.75 percent of the e-commerce emails they receive. The click-through rate (CTR) for the links in those emails averages 2.32 percent. Many concur that those are excellent stats for email marketing, and most any marketing initiative. This is one of the many important reasons […]

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Application Development and Your Business

In the tech world, applications have a huge foothold in the market. From Apple’s ever-expanding app store to the implementation of responsive web design in application development, having a strong understanding of application development can benefit your business. There are several things to consider regarding application development, including: Purpose – What does your application do? […]

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Integrating Instagram Into Your Social Media Strategy

As technological advances continue to grow, the distance between people around the world rapidly shrinks. In the past ten years we have transitioned from flip phones and dial-up modems to smartphones and wi-fi just about everywhere you go. We no longer need to wait for information because the whole world is at our fingertips and […]

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4 Tips for Effective Responsive Web Design

With the rapid succession of marketing technology, such as responsive web design and automation, the last thing you want is to be left behind. Your company’s online presence is crucial to brand awareness, marketing, and sales. A proper website to represent the company and promote or sell a product can make or break most organizations. […]

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