For many, going viral in the early days of YouTube was as simple as recording and uploading. But to go viral in the current, saturated state of the platform, your videos need to not only be original, creative, and entertaining –– but also optimized. Here are some tips on optimizing your video descriptions to elevate […]
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Depending on the size of your business, you may have anywhere from a small team to an entire department dedicated to selling your product or service. But with the rise of hyper-convenience, it’s increasingly harder for your sales staff to reach your target audience in person. Therefore, even if everyone on the team knows your […]
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Let’s face it. We all know that no matter how hard we try to create a fun, relaxing work environment, worry and stress still seep into our office. Deadlines, office drama, and lack of passion can make coming into the office for eight hours a day torturous. However, there is one easy way to reduce […]
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Let’s be honest, nobody really likes being criticized. Sure, the point of genuine criticism is to help you make adjustments and get better for the future, but it’s still not easy to hear most of the time. The same is true when someone critiques your business. You’ve put so much hard work into developing a […]
Perhaps the most critical component of the business-client relationship is trust. Many companies today are leveraging the unique access that social media provides to consumers to build stronger relationships with them. Trust is what keeps customers coming back to you every time they need a product or service of a certain kind, and trust is […]
Like anything else on the internet, search engine optimization is constantly evolving. Since the first search engine in 1997 website creators have been scraping to make sure their page is relevant and easy to find. Keeping up with the latest changes with SEO is vital to anyone with a website. So, what changes are coming? […]
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There has been some confusion as Google begins rolling out their mobile-first indexing to an increasing number of sites, and as the search giant has seen the confusion within the industry, they have clarified a number of different points via Twitter. URLs with mobile-first indexing If you utilize different URLs for your mobile site as […]
In February, Mail Chimp revealed that recipients open an average of 16.75 percent of the e-commerce emails they receive. The click-through rate (CTR) for the links in those emails averages 2.32 percent. Many concur that those are excellent stats for email marketing, and most any marketing initiative. This is one of the many important reasons […]
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In the tech world, applications have a huge foothold in the market. From Apple’s ever-expanding app store to the implementation of responsive web design in application development, having a strong understanding of application development can benefit your business. There are several things to consider regarding application development, including: Purpose – What does your application do? […]
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As technological advances continue to grow, the distance between people around the world rapidly shrinks. In the past ten years we have transitioned from flip phones and dial-up modems to smartphones and wi-fi just about everywhere you go. We no longer need to wait for information because the whole world is at our fingertips and […]
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