In a previous post we talked about the many reasons why it’s important to have a blog on your website – it’s good for search engine optimization, sharing news, promoting your business, communicating with customers, publishing fresh content, and the list goes on. But for those of you who have established a blog, how do you know if you’re using it effectively and if your readers are truly engaged?
One of the easiest ways to see if your blog posts are being received well by your audience is to look at the comments. How often do you write a blog post, publish it, and never see anyone comment on it. If your site is new and traffic is your issue, then that’s one thing. But if your traffic is there and people are reading your posts without commenting, then you’re doing something wrong.
It’s not that you’re not a good writer or your posts aren’t interesting, it’s just your posts aren’t engaging your audience enough. A quick and easy way to fix this is to ask a question at the end of your post to get the conversation started. In addition to tactics like this, you need to make sure you’re writing posts that make a statement and are relevant to hot topics.
Follow Your Industry News
Keeping up with your industry’s latest trends and writing about them is a sure way to create blog posts that people want to talk about. What’s most important is that you give an opinion so that your readers can either agree or disagree with you. Either way, chances are high they’ll let you know how they feel about it. Obviously you want your audience to agree with you so you don’t lose readers, but it’s ok to stray from the majority to generate some buzz every once in a while.
Follow Your Industry Leaders
It’s good to know what some of the most respected people in your field are talking about and how they feel about the latest trends. Topics that matter to them should probably matter to you as well. Although you want to express your own opinion, don’t be afraid to reference the opinions of leaders in your industry. It lets your audience know you’re on top of the latest issues.
Blog for Your Audience
Too many business blogs focus on promoting their services. Instead, create posts that answer your audience’s needs and questions. Can you teach them something, provide inspiration, support, or provide statistics? If so, that’s what your audience is craving. They’re coming to your blog for a reason and you need to make sure you’re fulfilling those needs.
Equally important to providing an answer to your audience’s questions and needs is remaining consistent with your blogging. Successful blogs don’t publish new posts a few times a month but rather a few times a week. If you want your readers coming to your blog on a regular basis, then you need to provide them with new content.