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Creating Social Media Content for Your Business

Businesses around the world are leveraging social media more than ever and if you haven’t started it’s time to take action. Starting a social media campaign for the first time isn’t easy but it gets easier with practice. One of the first things you want to ask yourself is how do you want to utilize social media and what do you intend to get out of it?

Most businesses say they wish to:

  • Generate sales
  • Build up their brand
  • Share news and other information
  • Get people talking about the company


Successful social media campaigns are engaging and creative, but more importantly their committed. Social media results don’t happen overnight and businesses have to stay consistent over the long run if they wish to see any benefits from their work.

Social Media Writing Tips

Every good social media campaign starts with research. Businesses have to understand their target market and they need to speak to those who are participating with them through social media. The youth participate differently than adults and businesses have to keep this in mind.

Businesses with effective social media campaigns use a variety of tools to reach and engage their audience, including:

  • Blogs
  • Forums
  • Videos
  • Podcasts
  • Music


Having a blog is one of the best ways to share news, promotions and other content with your audiences. Creating a YouTube channel and posting videos gives you a great opportunity to post shareable content. Whether it’s a blog post, video or podcast, implementing humor typically makes people want to share content with others so use it when you can.

Writing for social media is a lot different than writing for your college English professor. It’s important to maintain good grammar, but don’t get too caught up in making sure everything reads just right. You want your updates to be conversational. Other writing tips include:

  • Keep it short – People jump on social media and skim through most of what’s presented to them. If you want your updates to be read, say what you need to in as few words as possible.
  • Make people laugh – People are more inclined to read and share content that is funny.
  • Focus on shareable content – Visuals typically outperform updates that are only text. Updates with videos, pictures, and other shareable content increase interaction.
  • Create a catchy headline – Headlines are extremely important in social media where people are skim reading the majority of the time. The headline may be your only chance to catch their attention so take you time with it.
  • Create relationships – Don’t make all of your social media updates a sales pitch or promotion for a product. Yes it’s good to educate your audience about what you have to offer, but do it with caution.
  • Be involved – If people are commenting on your updates or asking questions about special offers, it’s important to respond and become part of the conversation. Remember with social media you’re trying to build relationships and not just customers.


One of the biggest mistakes made by businesses utilizing social media is that they give up too soon. Building a fan base takes time and it requires a consistent effort. It might take many months but it will all be worth it in the long run. Remember to write short, funny and shareable content.