In a world where misinformation and fake news has become commonplace, Facebook is taking steps to put a stop to it. They recently announced their fact-checking efforts that began with news articles will be extending to reviewing the accuracy of photos and videos.
In the future, Facebook’s 27 fact-checking partners in 17 countries across the world will be focusing efforts on reducing the spread of false news through images and videos.
How Does Facebook Fact-Checking Work?
Contrary to what many believe, there is not a massive team dedicated to combing through every post, photo, and video posted on Facebook looking for fake news. Facebook’s fact-checking system relies on a combination of automated learning tools and feedback from Facebook’s own users to identify content as being inaccurate.
Once content has been flagged as fake by a user or Facebook’s own means, it is sent to a team of fact-checkers for review. They use a number of techniques including reverse image searching and analyzing metadata to determine the truth or falseness of a photo or video.
In the near future, Facebook will also begin using optical character recognition (OCR) to identify text embedded in photos and compare that to the text of headlines from fact-checkers’ articles.
When content is flagged as false, it falls into one of the following categories:
- Manipulated or Fabricated
- Out of Context
- Text or Audio Claim
Data from fact-checking teams will also be used to further improve and refine Facebook’s machine learning abilities.
Social Media Help
If you’re interested in taking your social media strategy to the next level, Web Solutions of America has your back. With years of experience growing brands on social media, we can help you find the best platforms for your business and create a strategy perfect for your brand. For more information about our services, contact us today.