After several weeks of rumors about a potential Penguin update, Google has finally released an update to the algorithm that primarily scrutinizes a site’s backlink profile. Initial reports indicated that an update was released over the weekend and earlier this week Google officially confirmed that an update had begun rolling out on Friday, October 17.
Previous updates to the Penguin algorithm have sent shockwaves across the SEO community but this particular update will only affected about 1% of search queries. This data was recently announced by Google engineer Pierre Far on a Google+ post.
Apparently Penguin 3.0 aims to help sites who have made attempts to clean up their spammy backlink profiles after being penalized in the past. Naturally it is also targeting sites with newly-discovered spam.
Pierre Far also stated that Penguin 3.0 is still rolling out and that it is being described as a “slow worldwide rollout.” He said, “You may notice it settling down over the next few weeks.”
If that’s the case then there is still time for sites to be positively and negatively impacted by Penguin.
Google has been busy updating its algorithms as or late. In July they launched the so-called Pigeon algorithm to target local search results. In September they released an update to the Panda algorithm, and now they’ve refreshed Penguin. We expect things to settle down as we get closer to 2015.
Google’s constant algorithm updates serve as big reminders that it’s crucial to have the right team behind your internet marketing campaigns. SEO is an ever-changing landscape and it’s important to make sure the company behind your SEO is on top of it all.