Social media marketing is one of the most important parts of your marketing strategy in 2019, and it’s not necessarily as easy as posting on your own personal social accounts. If you’re wondering how often you should be posting on social media to get the best results for your brand, take a look at some of these helpful tips.
How often you post on social media should depend on some additional factors, such as how many followers you have, what sort of page you’re running and what type of content it is. If you have a massive following and can find lots of fresh content to justify posting many times a day, chances are you won’t have a problem doing so.
However, the best thing to remember with posting on social media is that you don’t want your followers to feel like they’re being flooded with content. If you’re going to post more often, make sure you make your content easier for your followers to digest.
The Golden Number
For the most part, you should be posting on your social media accounts once per day. This gives your followers plenty of new content regularly without overloading their feed with content from you. Studies have found that accounts with fewer followers often begin to lose some of their following when they post more than once a day, so this is what you want to stick to until you grow a large following that wants to hear from you often.
Of course, you don’t have to post that much. If your social media posts tend to be longer reads or videos, it may be a good idea to publish four or five posts every week to make sure you aren’t putting out so much content that your followers aren’t able to consume it all.
A Helping Hand
If you’re looking for help figuring out your social media marketing strategy, give Web Solutions of America a call at (407) 636-4233. We can help you figure out how often and what to post to build your following and get more engagement from your social media followers.