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Using Surveys for Developing Content Marking Strategies

Matching your content with your audience is key to developing a strong following which actually engages with your company. Only producing content that you like is a really common mistake that many companies make. You might get lucky sometimes, but chances are you aren’t converting as well as you’d like. That’s because successful content marketing […]

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Scrap These Old Social Media Strategies

Back when they first arrived on the scene, few saw Facebook, Twitter, and Instagram as anything more than opportunities to connect with friends and get a glimpse into celebrities’ lives. Now, they are money-making machines: some people make millions just from posting on Instagram. Facebook has turned into one of the best places for businesses […]

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3 Local SEO Myths – Busted

No matter how the industry evolves, there are certain local SEO myths that just don’t seem to die. Here are the top five misconceptions we hear about local SEO practices, and why they are flat-out wrong. Myth 1: Suite numbers for ranking This myth has been rolling around for years, and it’s amazing that it […]

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The Google Speed Update

Google announced a new ranking algorithm in July designed for mobile search. Called the “Speed Update,” it will only impact a small percentage of queries – the ones that deliver the slowest experience to users. Google recommends using the new updated PageSpeed report or other tools like LightHouse to measure your page’s current speed and […]

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Beginning in July 2018, Google’s Chrome will Mark Non-HTTPS Sites as Not Secure

July was a big month for Google. They announced a Speed Update ranking algorithm for mobile sites, and they also announced that all sites that have not migrated to HTTPS will be marked as “not secure” in the address bar. This update coincides with the release of Chrome 68, and is easily recognizable to the […]

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Google AdWords Tips from the Pros

There’s no question that Google AdWords is the #1 tool internet professionals use to develop web marketing campaigns. It’s free to use and seems relatively straightforward, so sometimes companies try to conduct their own in-house internet marketing, often with frustrating results. Even those who have gone through the AdWords certification program may find that they […]

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Why Link Building is No Longer Relevant for SEO

When Google was first released, there were simple tricks you could use to get to the top of the rankings in the blink of an eye. The key to almost all of these quick methods for ranking on Google involved some form of link building. Years ago, you could buy up a bunch of different domains […]

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3 Reasons Why Facebook Is Removing the Trending Section

Facebook announced recently that they would be removing Trending: the section of the site on the right-hand side of the News Feed that displays a list of popular news topics at a given time. The Trending section was originally launched in 2014 as a way to help people discover topics that were popular across the Facebook […]

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Clarifications to Google’s Mobile-First Indexing

There has been some confusion as Google begins rolling out their mobile-first indexing to an increasing number of sites, and as the search giant has seen the confusion within the industry, they have clarified a number of different points via Twitter. URLs with mobile-first indexing If you utilize different URLs for your mobile site as […]

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Facebook Places Autoplay Video Ads in Messenger

Recently, Facebook has begun placing autoplay video ads in their standalone messaging app, Messenger. Facebook first begun inserting ads into Messenger a year and a half ago, but up until this point they had only been static ads. Stefanos Loukakos, the head of Facebook Messenger’s ad business, confirmed that video ads started appearing for people […]

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