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Outdated SEO Tactics You Should Avoid

There’s something even more frightening than Halloween spooks and monsters to an online marketer, and that’s outdated Search Engine Optimization (SEO) tactics. These can range in severity from harmless but ineffective to downright destructive, but for some reason, many people still use them. SEO professionals and even Google have warned people to stay away from […]

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Tips for Creating Quality Content, Straight from Google

Google places a high importance on “high-quality” content as it relates to search engine rankings, but have provided little guidance on what they consider “high-quality” until now. Google’s Developer Relations Group published five guides last month that aimed to help their own content creators create high-quality documentation. These documents make up a small portion of […]

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3 of the Most Common Conversion Killers

After you’ve put money and effort into building a website that looks attractive, is full of high-quality content, and functions well, you should expect to see sales numbers start to soar, right? Well, there is more to converting website visitors to sales than an attractive site. In fact, it’s possible to have thousands of visitors […]

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How to Measure the Effectiveness of Your Content

The majority of online marketers do content marketing, but even in 2017, far too many neglect or outright ignore the analytics associated with that content and deprive themselves of the information vital to improving results. You don’t need a degree in statistics to measure the effectiveness of your content; the following tips and tools will […]

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Why You Need to Put Mobile First

Today’s consumer is savvy and tech-enabled. They are on a wide range of devices that include PCs, tablets, smartphones, laptops, and even smart televisions. But the majority now use their mobile devices at home and on-the-go to find local vendors, research products and service providers, look up business reviews, communicate on social media, and much […]

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When Should Your Business Use Pinterest?

Most of the social media hype you hear is about Facebook, LinkedIn, Twitter, and Instagram. These are excellent platforms for online business marketing and engagement with customers and clients for many businesses, but for some Pinterest offers another opportunity to accomplish these goals. What is Pinterest? Pinterest is a visual medium, using images to share […]

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10 Current Trends in Website Design

Website design has come a long way from the static pages of the last millennium that resembled blown up business cards and resumes, or the flashing lights of yesteryear’s websites. Today’s web designs feature interactive, responsive, user-friendly features that engage and entertain you, invite you in, and encourage you to stay awhile. Though design styles […]

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The Continued Importance of Email Marketing

In February, Mail Chimp revealed that recipients open an average of 16.75 percent of the e-commerce emails they receive. The click-through rate (CTR) for the links in those emails averages 2.32 percent. Many concur that those are excellent stats for email marketing, and most any marketing initiative. This is one of the many important reasons […]

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3 Tips for Conversion Optimization

If you’re a business owner, certainly you have spent a great deal of time developing the “perfect website.” At least, you think you have, but for some reason sales aren’t as high as you would like. If you believe your website could convert at a higher rate or you simply don’t know, you should seek […]

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7 Elements For eCommerce Website Success

Ensuring your eCommerce website incorporates best practices and modern features can help your business flourish within the online community. Working with a professional, experienced design team that understands the components of an effective eCommerce site can generate a website to sell your products or services, display their advantages, and build trust between you and your […]

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