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Facebook Places Autoplay Video Ads in Messenger

Recently, Facebook has begun placing autoplay video ads in their standalone messaging app, Messenger. Facebook first begun inserting ads into Messenger a year and a half ago, but up until this point they had only been static ads. Stefanos Loukakos, the head of Facebook Messenger’s ad business, confirmed that video ads started appearing for people […]

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Why Technical SEO Matters

Quality content and relative links are typically recognized as important parts of the SEO picture, but something that goes without proper attention is technical SEO. A Google search quality senior strategist recently said that content, links, and RankBrain are the most important ranking factors, and the SEO world ran with that info. Since then, much […]

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Is Snapchat Right for Your Business?

One of the most important aspects of starting a social media strategy is picking the platforms that will best reach your audience. This means that, before you start, you must clearly define who your audience is. This could be age, gender, education level, marital and familial status, among many other demographics that will give you […]

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Effective Email Marketing Trends for your Business

Over the last decade or so, email has dominated the marketing world and we don’t expect it to stop anytime soon. In fact, it is predicted to continue to grow this year by at least another 3%, leaving it with more than 3.8 billion users worldwide. So, if you aren’t using email marketing yet, it […]

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What you Need to Know About Google AdWords New Interface

This year, like every year it seems, Google has decided to implement a few changes to their software. The focus for 2018 is on Google AdWords and its User Interface (UI). While you can still use the old UI, toward the end of 2018, it will make a permanent switch over to the more dynamic […]

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4 Ways to Make an Impact on Instagram

Like all other social media platforms, Instagram is about conversation. However, this platform has the added bonus of great visual aspects that attract customers. If you are familiar with how the app works, you know that people will be actively searching for content similar to yours with keywords and hashtags. Here are a few ways […]

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3 Content Marketing Tactics for Small Businesses

As a small or local business, it can be hard to market your brand and build an online following. Content marking is a great way to boost your SEO ranking and give potential consumers a chance to get to know your brand before deciding if they want to buy from you. What is Content Marketing? […]

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Why You Should Work with a Google Premier Partner

Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]

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2018 Website Trends You Need to Implement Now

Aside from the benefits of better security and improving SEO, it’s good to regularly update your website to stay ahead of design and platform trends. After all, your website is likely the first interaction potential customers will have with your brand, and you should always put your best foot forward. This year we see quite […]

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Building a Brand Personality Through Social Media

Whether you’re just coming onto the social media scene or you’re looking to improve your presence, the most important driving force of building a following is developing a consistent brand personality and strategic social media plan. Why Social Media? In 2017, 81 percent of people in the United States used some form of social media. […]

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