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4 Ways to Make an Impact on Instagram

Like all other social media platforms, Instagram is about conversation. However, this platform has the added bonus of great visual aspects that attract customers. If you are familiar with how the app works, you know that people will be actively searching for content similar to yours with keywords and hashtags. Here are a few ways […]

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3 Content Marketing Tactics for Small Businesses

As a small or local business, it can be hard to market your brand and build an online following. Content marking is a great way to boost your SEO ranking and give potential consumers a chance to get to know your brand before deciding if they want to buy from you. What is Content Marketing? […]

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Why You Should Work with a Google Premier Partner

Google is the most-used search engine in the world. Whether you’re a local or international company doing B2C or B2B commerce, you need a high-ranking website that will maximize your business potential. What is a Google Premier Partner? There are multiple tiers of Google Partners you can work with. However, a Premier Partner is one […]

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2018 Website Trends You Need to Implement Now

Aside from the benefits of better security and improving SEO, it’s good to regularly update your website to stay ahead of design and platform trends. After all, your website is likely the first interaction potential customers will have with your brand, and you should always put your best foot forward. This year we see quite […]

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Building a Brand Personality Through Social Media

Whether you’re just coming onto the social media scene or you’re looking to improve your presence, the most important driving force of building a following is developing a consistent brand personality and strategic social media plan. Why Social Media? In 2017, 81 percent of people in the United States used some form of social media. […]

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5 Tips for Local SEO

Search engine optimization, or SEO, is a ranking factor in search engines such as Google and Bing that determine how high on a page of search results your company will be listed. When it comes to local SEO, some practices differ, and some are more important than others. When evaluating your local SEO practices, consider […]

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The Importance of PPC Advertising in Today’s Market

PPC or pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics. Benefits You may feel as though your traditional advertising routes have […]

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Is Your Website Ready for an Upgrade?

Whether you have an active website with new pages and blogs every week or one that has been the same since the beginning of the internet, it most likely is in need of an upgrade. Consider your website your 24-hour employee. Not only is it a perpetual face for your company, but it is often […]

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How to Understand Your Consumer Using Social Media

Your primary goal as a company is to offer a service to consumers. But, if you don’t understand who your consumers are and what they want, then you will never build customer loyalty or give them the optimal experience with your brand. While there are several ways to learn about your customers, this article will […]

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Voice Searches and SEO

In the past year, voice searches have seen a boom in popularity. While the exact number is hard to determine, Google says that it is somewhere between 20-25% of all mobile searches. This is closely connected to the rise of home assistant devices like Google Home and Amazon Echo, coupled with more accurate voice recognition […]

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