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3 Ways of Dealing With Unresponsive SEO Clients

It’s bound to happen eventually. We’re all busy people, and clients are no exception. With everything that goes into the day-to-day operations of running a company, sometimes communication is less immediate than we’d like. Whether you’re collaborating with them to create new ideas, or they need to add funds to their account to comply with […]

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Google Pays Big to Remain Safari’s Default Search Engine

It’s no secret that search engine giant Google pays Apple to be used as the default search engine in Safari – the default internet browser on all iOS devices – but at what cost? Neither party has ever spoken directly on the subject, but financial experts at Goldman Sachs believe the number to be in […]

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3 Principles to Take Your Email Marketing to the Next Level

Email marketing is one of the most longstanding forms of outreach, but continues to be one of the most effective when used correctly. Indiscriminately blasting emails out to every person on a contact list however, is not the correct way to email market. That behavior is why email marketing has a negative image to some […]

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The Story of DuckDuckGo’s Explosive Growth

In the world of search engines, Google remains king. One privacy-focused search engine however, has been making great strides in recent years. DuckDuckGo is known for their dedication to consumer privacy, allowing users to avoid personalized search results and keep their data secure from advertisers. A tweet from the company states that they’ve reached a […]

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YouTube Continues Cracking Down on Duplicate Content

YouTube monetization and partnership changes have been the source of much discussion in recent years, with some content creators complaining that YouTube guidelines are too strict to allow them to continue generating revenue with the video-hosting giant. That trend of closely monitoring and curating content continues with YouTube now removing channels from their partnership program […]

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Pinterest Reaches A Quarter Billion Monthly Users

It may not be talked about quite as much as social media giants Facebook or Instagram, but Pinterest is no slouch. They recently announced reaching a milestone of 250 million active monthly users. In fact, Pinterest has been growing aggressively recently. The company states that their site is home to over 175 billion ideas for […]

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Facebook Now Fact-Checks Photos and Videos

In a world where misinformation and fake news has become commonplace, Facebook is taking steps to put a stop to it. They recently announced their fact-checking efforts that began with news articles will be extending to reviewing the accuracy of photos and videos. In the future, Facebook’s 27 fact-checking partners in 17 countries across the […]

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The Most Important YouTube SEO Tip

As far as success and innovation goes, it takes a lot to be impressed by something when compared to the standard that Google has set. That said, their YouTube recommendation engine is one of the most significant innovations they’ve created. Over 70% of all watch time on YouTube stems from the recommendation engine. We’ve all […]

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Twitter Brings Back the Option of a Chronological Feed

Social media is an ever-changing landscape of updates and algorithm changes, and one topic that has been the subject of much debate is the ordering of news feeds. Facebook, Instagram, and Twitter have all adopted news feeds that order results based on algorithms that are designed to show a specific user things that are relevant […]

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Google’s Expandable Snippets: What You Need to Know

Google recently announced a new form of featured snippets designed to show users more useful aspects of the topic they search for. When you search a query that includes this new format, a handful of expandable snippets below the featured snippet will offer more pertinent information. For example, if you search for [gas vs. electric […]

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