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How Much Does a Website Cost in 2020?

Whether you own a restaurant, nonprofit, hotel, or healthcare clinic, you want your audience to always see the best version of your business. That’s why you need a website that’s not only welcoming and user-friendly, but also intuitive and helpful. Here’s how to estimate what that site might cost you in 2020.  Website Features That […]

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5 Budget-Friendly Nonprofit Social Media Strategies

Trying to meet a really meaningful goal with really limited resources is the hallmark challenge of running a nonprofit. But even the most affordable marketing tools can be wasteful when your team lacks a concrete strategy to efficiently use them. If you’re struggling with social media, in particular, check out these five tactics that will […]

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How Smarter Web Design Can Make Your Law Firm Stand Out

Why do users bounce from websites? They’re either losing interest, not finding what they’re looking for, or simply having a bad experience. Yet, interactive, informative, and responsive web design might not be enough to keep them around. That’s because these are the new standards in web design and development, and if you want your law […]

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6 Types of Content You Aren’t Creating (but Should Be)

With stunning images on your social profiles and educational blog posts on your site, you might think your brand is at the top of its content marketing game. The truth, however, is that it probably isn’t. There’s a whole other world of content out there, and here are six ways to tap into it.    Podcasts […]

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4 Ways to Stop Falling Behind on Social Media

Over the past few months, your business has learned to survive largely — or perhaps entirely — online. And while social media is no doubt a larger part of your brand than ever, it still shouldn’t be something you struggle to keep up with. Instead of playing a constant game of catch-up, get ahead and […]

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Healthcare Logo Design: 3 Fundamental Tips to Start With

After putting so much time into hiring top talent, securing a location, and designing an office space, you’re finally ready to introduce the rest of the world to your healthcare facility — well, almost. Before you start posting on social media or printing marketing materials, you first need to design a logo to help patients […]

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Top Hospitality Email Marketing Tactics to Try Next

On-site amenities and accommodations can certainly elevate a trip to your destination, but they aren’t the only factors that influence a visitor’s experience. In fact, the way you interact with travelers outside of your location can have an even bigger impact. Whether you’re trying to rekindle their passion for travel or are interested in building […]

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4 Ways to Make Your Social Media Posts More Accessible

What’s your main social media goal — gaining followers, boosting engagement, or driving brand awareness? No matter what you’re trying to achieve on social media, you won’t get far if certain members of your own audience can’t fully access your posts. Here are four accessibility tips to start using on your profiles today.  Set Image […]

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Where to Focus Your Restaurant’s Content Marketing

When circumstances change, your restaurant has to adapt. Whether it’s offering takeout, curbside pickup, or online orders, your location will do whatever it takes to accommodate customers’ needs and wants — and so should your content marketing. If you’re wondering how to stretch your marketing budget for all it’s worth, check out the trendiest places […]

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The Role of Empathy in Your Digital Marketing

When crises strike, consumers no longer shop based on their needs — they have to prioritize purchases, save as much as possible, and rely on the most convenient options available. But when the chaos subsides and customers start to regain financial freedom, they remain loyal to the brands that have earned their trust and consistently […]

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