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When Should Your Business Use Pinterest?

Most of the social media hype you hear is about Facebook, LinkedIn, Twitter, and Instagram. These are excellent platforms for online business marketing and engagement with customers and clients for many businesses, but for some Pinterest offers another opportunity to accomplish these goals. What is Pinterest? Pinterest is a visual medium, using images to share […]

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10 Current Trends in Website Design

Website design has come a long way from the static pages of the last millennium that resembled blown up business cards and resumes, or the flashing lights of yesteryear’s websites. Today’s web designs feature interactive, responsive, user-friendly features that engage and entertain you, invite you in, and encourage you to stay awhile. Though design styles […]

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The Continued Importance of Email Marketing

In February, Mail Chimp revealed that recipients open an average of 16.75 percent of the e-commerce emails they receive. The click-through rate (CTR) for the links in those emails averages 2.32 percent. Many concur that those are excellent stats for email marketing, and most any marketing initiative. This is one of the many important reasons […]

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3 Tips for Conversion Optimization

If you’re a business owner, certainly you have spent a great deal of time developing the “perfect website.” At least, you think you have, but for some reason sales aren’t as high as you would like. If you believe your website could convert at a higher rate or you simply don’t know, you should seek […]

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7 Elements For eCommerce Website Success

Ensuring your eCommerce website incorporates best practices and modern features can help your business flourish within the online community. Working with a professional, experienced design team that understands the components of an effective eCommerce site can generate a website to sell your products or services, display their advantages, and build trust between you and your […]

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A Modern SEO Strategy

In today’s digital era, ranking high on search engines is essential for a successful business. However, customer usage, expectations, online behavior, and search engine algorithms are changing over time. Thus, a modern and more holistic SEO strategy is indispensable to ensure you drive more traffic to your site. Here are the basics of modern SEO […]

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Average Marketing Spends in 2017

According to a report unveiled by Gartner 2016-2017 CMO Spend Survey, budget allocations on marketing by various organizations increased by an average of 12% in 2016, compared to the previous year, and is expected to rise further in 2017. Including more than 300 organizations across the U.K. and U.S., the following facts emerged. Projections For […]

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Application Development and Your Business

In the tech world, applications have a huge foothold in the market. From Apple’s ever-expanding app store to the implementation of responsive web design in application development, having a strong understanding of application development can benefit your business. There are several things to consider regarding application development, including: Purpose – What does your application do? […]

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The Importance of Pay-Per-Per-Click (PPC) in 2017

In the marketing world, pay-per-click, or PPC, is critical to success. PPC is a model of Internet marketing in which the advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization’s results to appear […]

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The Internet of Things and You

Computers were once the size of rooms and were fed minimal directions through punch cards. Today they fit in your pocket and talk to each other through the Internet. In the tech market, connectivity is king, and we have reached a point where device connectivity is just as important as all of its other specs. […]

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