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5 New Year’s Resolutions for Your Small Business’s Social Media

It’s tradition to set personal goals at the beginning of the year—ones that might minimize your carbon footprint, improve your health, or expand your knowledge. But for business owners, professional resolutions need just as much priority. This year, rather than solely focusing on your individual improvements, think about what you can do to support your […]

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Is Your Website ADA Compliant?

A recent change to the Americans with Disabilities Act (ADA) has large and small business owners worried that their websites may be at risk, not from virus or cyberattack, but from litigation. What Is the ADA? The goal of the Americans with Disabilities Act is to accommodate individuals with disabilities in all areas of everyday […]

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The Importance of Phone Etiquette for Sales Reps

Depending on the size of your business, you may have anywhere from a small team to an entire department dedicated to selling your product or service. But with the rise of hyper-convenience, it’s increasingly harder for your sales staff to reach your target audience in person. Therefore, even if everyone on the team knows your […]

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What Is “NAP Consistency” and How Does It Help Local SEO?

A simple Google search for “pizza in Orlando, FL” pulls up a local map and a short list of pizzerias with contact information pulled from their Google My Business (GMB) profiles. As a business owner, you may be asking yourself, “With so many pizzerias in just one city, how does Google determine which ones make […]

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The Benefits of Bringing Your Pet to Work

Let’s face it. We all know that no matter how hard we try to create a fun, relaxing work environment, worry and stress still seep into our office. Deadlines, office drama, and lack of passion can make coming into the office for eight hours a day torturous. However, there is one easy way to reduce […]

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4 Reasons Why Grammar and Spelling Are Important on Your Website

Ideally, your website will communicate to potential customers key information about your business. In order for it to perform this job for your company, the content on your website needs to be clearly and authoritatively written. And, there’s no greater obstacle to clear and authoritative communication than poor grammar and spelling mistakes. In this day […]

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The Difference Between Google and Facebook Ads

The online marketing toolbox is jam-packed with different ways for your company to attract new customers. A key component of this is visibility: your customers have to be exposed to your products and services before they can be convinced to buy them. Though there are a few ways to make your business more visible, one […]

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How to Handle Negative Customer Reviews

Let’s be honest, nobody really likes being criticized. Sure, the point of genuine criticism is to help you make adjustments and get better for the future, but it’s still not easy to hear most of the time. The same is true when someone critiques your business. You’ve put so much hard work into developing a […]

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5 Ways Social Media Builds Trust with Consumers

Perhaps the most critical component of the business-client relationship is trust. Many companies today are leveraging the unique access that social media provides to consumers to build stronger relationships with them. Trust is what keeps customers coming back to you every time they need a product or service of a certain kind, and trust is […]

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Meet Spark, StrategiQ’s New SEO Deployment Tool

To disrupt the traditional SEO development process, digital marketing agency StrategiQ has launched a new tool that will help digital marketers test and deploy SEO-related changes by circumventing workflow obstacles such as CMS limitations, development pipelines, or budget overhead. Their solution is called Spark. What Is Spark? Powered by Cloudflare Workers’ edge computing, StrategiQ’s Spark is a […]

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