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4 Ways to Make Your Social Media Posts More Accessible

What’s your main social media goal — gaining followers, boosting engagement, or driving brand awareness? No matter what you’re trying to achieve on social media, you won’t get far if certain members of your own audience can’t fully access your posts. Here are four accessibility tips to start using on your profiles today.  Set Image […]

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Where to Focus Your Restaurant’s Content Marketing

When circumstances change, your restaurant has to adapt. Whether it’s offering takeout, curbside pickup, or online orders, your location will do whatever it takes to accommodate customers’ needs and wants — and so should your content marketing. If you’re wondering how to stretch your marketing budget for all it’s worth, check out the trendiest places […]

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The Role of Empathy in Your Digital Marketing

When crises strike, consumers no longer shop based on their needs — they have to prioritize purchases, save as much as possible, and rely on the most convenient options available. But when the chaos subsides and customers start to regain financial freedom, they remain loyal to the brands that have earned their trust and consistently […]

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Going Viral: Optimizing YouTube Video Descriptions

For many, going viral in the early days of YouTube was as simple as recording and uploading. But to go viral in the current, saturated state of the platform, your videos need to not only be original, creative, and entertaining –– but also optimized. Here are some tips on optimizing your video descriptions to elevate […]

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4 SEO Strategies for Nonprofits in 2020

No matter your mission, vision, or values, you’ll have a hard time spreading the word about your nonprofit unless you optimize it. To help you get started on a strategy fit for your community program, academic institute, or other nonprofit organization, we’ve laid out the top SEO practices to try in 2020.   Practice Local […]

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Why Content Marketing Matters for Healthcare Facilities

For most patients, choosing a healthcare facility isn’t just about finding a convenient location that’s in-network. It’s about finding a long-term provider that’s reputable, agreeable, and trustworthy. While there are specific marketing practices that can make a healthcare facility appear as any one of the three, there’s only one that will help you effectively and […]

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2020 Trends in Email Marketing

Detailing your emails with intricate designs and paragraphs of text used to be the most effective way to email — but now it just makes your messages look oversaturated. So how can you create emails that break through the noise, appear authentic, and actually get read in 2020? By following these emerging trends, you’ll be […]

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Improving Your Online Presence With Digital PR

You’re optimizing content but not ranking any higher. Or maybe your website is getting traffic but not generating sales. If you’ve got a digital marketing gap to bridge, digital PR might be the way to do it. Whether you’ve got a brand-new brand to get up and running or a full-grown business that needs some […]

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4 Social Media Tips for Law Firms

An effective social media strategy is vital to every business. For ones in the legal industry, however, it can be tricky to understand how to even begin crafting one. Do you want your firm to appear casual or completely corporate? How can you incite engagement without being too promotional? Are certain channels more effective in […]

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Order Up: Reputation Management for Restaurants

Whether you run a food truck with edgy, non-traditional branding or a full-service eatery with an image as luxurious as your wine menu, you care deeply about your restaurant’s reputation. Notwithstanding, its prestige doesn’t solely depend on the services you provide in house; it also depends on the way your customers represent their experience with […]

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