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Going Viral: Optimizing YouTube Video Descriptions

For many, going viral in the early days of YouTube was as simple as recording and uploading. But to go viral in the current, saturated state of the platform, your videos need to not only be original, creative, and entertaining –– but also optimized. Here are some tips on optimizing your video descriptions to elevate […]

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4 SEO Strategies for Nonprofits in 2020

No matter your mission, vision, or values, you’ll have a hard time spreading the word about your nonprofit unless you optimize it. To help you get started on a strategy fit for your community program, academic institute, or other nonprofit organization, we’ve laid out the top SEO practices to try in 2020.   Practice Local […]

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Why Content Marketing Matters for Healthcare Facilities

For most patients, choosing a healthcare facility isn’t just about finding a convenient location that’s in-network. It’s about finding a long-term provider that’s reputable, agreeable, and trustworthy. While there are specific marketing practices that can make a healthcare facility appear as any one of the three, there’s only one that will help you effectively and […]

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2020 Trends in Email Marketing

Detailing your emails with intricate designs and paragraphs of text used to be the most effective way to email — but now it just makes your messages look oversaturated. So how can you create emails that break through the noise, appear authentic, and actually get read in 2020? By following these emerging trends, you’ll be […]

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Improving Your Online Presence With Digital PR

You’re optimizing content but not ranking any higher. Or maybe your website is getting traffic but not generating sales. If you’ve got a digital marketing gap to bridge, digital PR might be the way to do it. Whether you’ve got a brand-new brand to get up and running or a full-grown business that needs some […]

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4 Social Media Tips for Law Firms

An effective social media strategy is vital to every business. For ones in the legal industry, however, it can be tricky to understand how to even begin crafting one. Do you want your firm to appear casual or completely corporate? How can you incite engagement without being too promotional? Are certain channels more effective in […]

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Order Up: Reputation Management for Restaurants

Whether you run a food truck with edgy, non-traditional branding or a full-service eatery with an image as luxurious as your wine menu, you care deeply about your restaurant’s reputation. Notwithstanding, its prestige doesn’t solely depend on the services you provide in house; it also depends on the way your customers represent their experience with […]

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3 Reasons to Start Guest Blogging

Would you spend time crafting an educated and effective blog piece just to post it on someone else’s website? Creating content relevant to your products and services for another business’s blog page is exactly what guest blogging is, and it happens to be exactly what your brand needs in its marketing mix.   If you’ve recently […]

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How to Improve Your Hospitality Site’s UX in 2020

If a traveler ventures to a new destination and doesn’t have a pleasant experience, they aren’t likely to return. Knowing that it takes even less commitment for one to journey to and quickly bounce from your travel and tourism website, wouldn’t you want to make the user experience (UX) the best it can be?  Whether […]

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5 New Year’s Resolutions for Your Small Business’s Social Media

It’s tradition to set personal goals at the beginning of the year—ones that might minimize your carbon footprint, improve your health, or expand your knowledge. But for business owners, professional resolutions need just as much priority. This year, rather than solely focusing on your individual improvements, think about what you can do to support your […]

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