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SEO Mistakes to Avoid in 2019

Whether you know it or not, the whole world is revising their online marketing strategies around SEO. Most – if not all of those strategies are focusing on this simple principle, and with good reason. Did you know 46% of all people in the world used the Internet at some point during 2017? Of those […]

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What Are Long-Tail Keywords?

Keywords are one of the best ways to drive traffic to your website, but you have to use them right to get the best results. Check out this quick overview of long-tail keywords, which are becoming a more popular SEO method for a number of successful businesses. Keywords When you search Google for something, you’re […]

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5 Ways Email Marketing Helps SEO

If you’re going to take advantage of email marketing, you need to be smart about it. A quality email marketing campaign can have a lot of great benefits for your brand. Take a look at these five ways email marketing can help bolster your SEO efforts. 1. Social engagement Designing emails with social sharing buttons […]

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3 Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are an effective way to reach new customers, but only when they’re done right. Not only do you need to convey the right message, but you also need to do it the right way. Here are 3 reasons your Facebook ads aren’t converting and how you can change it. Targeting One of the […]

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5 Proven Landing Page Changes to Increase Conversions

Want to reduce the ‘bounce rate’ of your landing page? Looking to increase your conversion rate optimization (CRO)? When it comes to creating the perfect landing page, there are no hard-and-fast rules. What works for one website won’t necessarily translate to a different URL – variables like the target audience, type of product or service, […]

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PPC Trends in 2019

In the past year, we’ve seen changes that are influencing the world of pay per click advertising. Google Adwords has been rebranded, offering a new experience under the banner “Google Ads,” including the launch of several campaign types with their own unique features. Bing launched several features, targeting reports and capabilities. Amazon is also positioning […]

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3 Ways of Dealing With Unresponsive SEO Clients

It’s bound to happen eventually. We’re all busy people, and clients are no exception. With everything that goes into the day-to-day operations of running a company, sometimes communication is less immediate than we’d like. Whether you’re collaborating with them to create new ideas, or they need to add funds to their account to comply with […]

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Google Pays Big to Remain Safari’s Default Search Engine

It’s no secret that search engine giant Google pays Apple to be used as the default search engine in Safari – the default internet browser on all iOS devices – but at what cost? Neither party has ever spoken directly on the subject, but financial experts at Goldman Sachs believe the number to be in […]

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3 Principles to Take Your Email Marketing to the Next Level

Email marketing is one of the most longstanding forms of outreach, but continues to be one of the most effective when used correctly. Indiscriminately blasting emails out to every person on a contact list however, is not the correct way to email market. That behavior is why email marketing has a negative image to some […]

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The Story of DuckDuckGo’s Explosive Growth

In the world of search engines, Google remains king. One privacy-focused search engine however, has been making great strides in recent years. DuckDuckGo is known for their dedication to consumer privacy, allowing users to avoid personalized search results and keep their data secure from advertisers. A tweet from the company states that they’ve reached a […]

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