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Search engine optimization or SEO, is the process of increasing the amount of visitors to a website by ranking high in the results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited. That, in turn, generates more qualified traffic to the website.
Optimizing a website to make it “search engine friendly” helps to ensure that a website is accessible to the search engines and improves the chances that the site will be found by the search engines.