Establishing a Relationship with the Search Engine
by Bob Gilmour
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SEO is an abbreviation for Search Engine Optimization. This is the process of understanding all of the elements that each of the different search engines look for when indexing the world wide web, and making certain that those elements are presented correctly on their client’s website. This work, when done properly establishes a relationship between your website and the search engines.
Why is this relationship so important? Well imagine walking into your favorite library and discovering that all the books and magazines, all the periodicals, videos, and journals were there, as you knew they would be, but were in no discernable order. It would be virtually impossible to find the information you needed. Search engines act as the librarians of the world wide web. They read, catalogue, and inspect every website they see and index them so that when someone types in a search query they are presented with the best results possible relevant to that search query. Without the search engines, trying to find information on the internet would be just like walking in to the library described above.
If you are planning on building a website it’s essential that search engine optimization be part of the plan. A website will provide very little value to your business if it can’t be properly indexed by the search engines and found by your potential clients.
How do you know if your website is being properly indexed? It’s easy. Simply go to your favorite search engine and type in 2 or 3 words that describe your product or service. To find Web Solutions of America, you might type in Orlando SEO, or Web Design Orlando. See where you come up. If you are not on the first or second page, chances are your competitors are getting the clicks and ultimately the new customers, as 85% of search engine users do not look beyond the first or second page of search results. SEO Research Study.
The benefits of SEO don’t stop with being listed high enough on the search engine’s pages to receive clicks from potential new customers however. Research has shown that many search engine users believe a company that appears among the top results on a search results page are the leading brands in their respective marketplace or category. High rank establishes you as an authority in your industry.
Does SEO work? Yes it does. Evidenced by the high ranks achieved on the search engines for very competitive search terms as listed on this website. Will SEO work for you? You can bank on it.