Important Questions to Ask Before Hiring an SEO Professional
by Bob Gilmour
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Search Engine Optimization has come a long way over the years. From the old days of anything-goes / hit-or-miss engineering of the mid 90s, to today where we have a great wealth of reliable anecdotal information and past experiences to guide our efforts. The days of trial and error are over, and a good SEO can make a big difference in your bottom line. A bad SEO in a best case scenario will waste your time and money and in a worst case scenario will get your website banned indefinitely from the search engines.
“If you think hiring a professional is expensive, try hiring an amateur”
Just like any other profession, there are good and bad eggs in the SEO world. Mistakes in SEO can cost you big time, and ruin any chance you might have to increase your website’s internet visibility. For this reason, your decision to hire an SEO professional should not be taken lightly.
To help you choose the right company for the job, check out the questions below that you can ask your potential SEO pro before turning them loose on your website.
1) Am I required to sign a long term contract in order to use your services?
Any answer given other than “no” should immediately disqualify this person as a candidate for the job. Remember you are the customer, if you are unhappy with the service provided you have the right to fire them.
2) How long have you been doing SEO?
This is an important question. The lessons I have learned in my 15 years as an Internet Marketing Professional are not learned over night. A clear understanding of each and every major search engine algorithm change that has been made through the years allows one to develop the right strategy for your website and your unique requirements.
3) Where does your website rank for SEO Yourtown?
This is a great question! If an SEO pro is unable to rank his own website at least in the top 5 for his product how is he going to rank yours! SEO Orlando
4) How many elements of SEO do you feel are important in ranking a website?
I rely on an SEO checklist that I first created over 10 years ago. This list has been continually modified through the years and now contains over 40 SEO elements.
5) What is black hat SEO? Do you engage in this practice?
Black hat SEO is the practice of artificially manipulating the search engine rankings in order to achieve high ranks. Black hat SEO might give you initial good results but will eventually get a site removed from the search engine’s index.
6) May I see references?
This is tricky because a good SEO person can have clients that either don’t want to be bothered answering questions from strangers, or don’t want it well known what strategies they are using to boost their business. At the least, getting a few websites that the potential SEO Company has worked with in the past and taking a look at the work that was done could provide a clue as to their effectiveness.
If you have any questions or comments regarding the above article please contact us. If you’d like a free website evaluation and consultation, we’re always glad to help.