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At its core, the process of SEO (search engine optimization) is derived from principles that enhance website usability and that aid search engines to rank sites correctly. Legitimate SEO companies, like Web Solutions of America recognize this and strive to create strong, functional, content-rich sites that benefit the end user. Legitimate optimization is, in fact, inseparable from good design, good content and solid usability.
CODE OF ETHICS:
Web Solutions of America continually adheres to the SEO Code of Ethics listed below, in occurrences where all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas Web Solutions of America is being contracted to assist clients in obtaining higher rankings for client pages.
Web Solutions of America will not intentionally do harm to a client. This includes the use of any known technology or method that results in having the client’s web site banned from search engine indexes or directories. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.
We will not intentionally violate any specifically published rules of search engines. Should rules and guidelines change, the Web Solutions of America staff will promptly take necessary action to comply with new guidelines as they apply to certain clients. Where rules and guidelines are unclear, the Web Solutions of America staff will seek clarification and await approval from the appropriate search engine before continuing to utilize SEO practices put into question by the search engine.
We will not intentionally mislead, harm, or offend a consumer. Individuals who utilizing a search engine to locate our clients site will not be misled, harmed or offended by the content of the site. This includes techniques like “Doorway Pages” where a web page redirects visitors without their knowledge.
We will not intentionally violate any laws. This includes but is not limited to the deliberate violation of trademark, service mark, copyright, or laws related to spamming as they may exist at the state, federal, or international level.
We will not intentionally misrepresent any content on the client’s site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.
We will not falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. Web Solutions of America web marketing staff may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
We will not misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the Web Solutions of America search engine optimization staff have significant and reasonable control.
We will not participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their optimization.
We will not set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.
We will offer their clients both internal and external dispute resolution procedures. This includes the publishing of address and phone numbers on primary web pages, the inclusion of third-party dispute resolution placed within contracts that include sections discussing dispute resolution.
We will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for Web Solutions of America Internet Marketing work. All staff of Web Solutions of America SEO work shall be bound to protect information that is not generally known as it may harm the client. The Web Solutions of America SEO staff will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.
We will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with the Web Solutions of America SEO in order to obtain and retain search engine placement. Web Solutions of America SEO is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.
Web Solutions of America complies with and supports this Code of Ethics and follows industry best practices.
SEO Code of Ethics created by Bruce Clay at www.bruceclay.com.