With the explosion of smart phone use comes the need to make certain your website is mobile ready. When you have a mobile-friendly website with clear graphics and easy navigation your potential customers have access to your business from virtually anywhere on the planet 24 hours a day, 7 days a week. A business whose website is mobile friendly gives their clients the ability to schedule appointments, fill out contact forms and get directions to your place of business all from the palm of their hands.
46% of all mobile phone users now have a smart phone that can access your website. Almost 500 million smart phones were sold last year and JPMorgan predicts that 657 million smart phones will be sold this year. That’s a lot of internet-using phones! Now consider that 1 in 5 Americans access at least one website on their mobile phone every day.
In a world where information is so easily accessed by such a great percentage of our population, it is a good idea to present your website in as many ways as possible. By having a mobile-friendly site, you are making sure your site can be accessed anywhere.
Update: It actually pays for your website to be mobile friendly
Since mobile optimization is now included in Google’s ad quality score, it actually pays to be mobile friendly. Google is giving advertisers an incentive to get their sites mobility optimized. Campaigns that limit their web access to desktop displays will have to pay more per click than their mobile friendly competition.