The title tag is perhaps the most important on-page element of SEO. They are often displayed on search engine results pages (SERPs) in order to give searchers a brief snippet as to what the page is about. Title tags are meant to be a quick description of a page’s content.
Typically title tags should be limited to 60 characters or less because that’s what Google displays within its search results. It is ok to use title tags longer than this but keep in mind the user will not be able to read them.
There are countless theories as to what makes the best title tag but generally your title tag should look something like this: Primary keyword | secondary keyword | business name. Unless you’re trying to rank nationally for a specific term you should include a city following the keywords.
Importance of Title Tags
Title tags are important because they describe a page and populate on both browsers and SERPs. You can often find the title in the browser’s tab as shown below: “Orlando SEO Company…”
Search engines also highlight the title tag within SERPs:
Most searchers rely on the title tag to determine whether they’ll click on a site.
How to Optimize Title Tags
Title tag optimization is a debated subject as there are countless opinions on what makes a great title tag. Naturally you want to place your most important keywords at the beginning of the title tag. This helps with rankings and encourages searchers to click on your site.
How do you know what keywords to use in a title tag? As SEOs it’s our job to perform keyword research and determine which ones will generate the best traffic for an individual page. The right title tag can make all the difference in traffic and that’s why it’s important for a professional SEO to figure it out.